samedi 20 février 2010
mercredi 3 février 2010
Things You Should Know About Printing Services
When it comes to disseminating information to a huge number of individuals, no other medium is more sought after than print. Over the years the printing services industry has grown immensely and has evolved to its present form of a diversified industry. Today it caters to a vast range of needs of customers, which transcends printing.
Large volume printing services first originated sometime in the--00's when Gutenberg invented the world's first printing press and the whole idea of relief printing was developed. In this method of printing the printed image appears elevated from the base of the material, like in a rubber stamp. This kind of printing has however become a rarity these days, though not completely obsolete.
The industry has seen radical transformation in the printing methods used, and these innovations were mostly driven by advancements in technology. Modern printing methods are quite diverse and have a range of uses. In fact, most customers now feel overwhelmed with the printing choices available in the market.
Offset printing is a well known printing method favoured by most printers these days. In this method, the image is transferred onto paper from a metal plate on which the image is first printed by the use of small amount of ink. This type of printing is quite cost effective and fast, and it is usually preferred when large volumes of prints are needed.
Other well known forms of printing that have evolved over time are electrostatic printing, which can be compared to photocopying, and thermal printing, which creates the print impression by heating coated thermal paper selectively.
However, the latest innovation in printing industry is digital printing. As is clear from its name, it includes image development and editing on a computer, and then this computer generated image is eventually printed after analysis. This mode is fast and flawless, but is appropriate mostly for small volumes. The facility of customized printing with this method has led to computer form printing, where a standard format is used to print documents like bills and invoices whose contents differ in tune with the different needs of each print.
Another significant development in printing has dawned with the advent of the internet. Most printing companies run their own websites that allow clients to conveniently place orders and study designs and specimens, without them having to walk or drive all the way to the firm's premises for this reason.
Printing has always taken quantum leaps every time there has been a technological advancement. The good news is that this trend of progress is going to continue unabated in the future too, ushering in positive advancements to enhance efficiency and reduce costs.
Large volume printing services first originated sometime in the--00's when Gutenberg invented the world's first printing press and the whole idea of relief printing was developed. In this method of printing the printed image appears elevated from the base of the material, like in a rubber stamp. This kind of printing has however become a rarity these days, though not completely obsolete.
The industry has seen radical transformation in the printing methods used, and these innovations were mostly driven by advancements in technology. Modern printing methods are quite diverse and have a range of uses. In fact, most customers now feel overwhelmed with the printing choices available in the market.
Offset printing is a well known printing method favoured by most printers these days. In this method, the image is transferred onto paper from a metal plate on which the image is first printed by the use of small amount of ink. This type of printing is quite cost effective and fast, and it is usually preferred when large volumes of prints are needed.
Other well known forms of printing that have evolved over time are electrostatic printing, which can be compared to photocopying, and thermal printing, which creates the print impression by heating coated thermal paper selectively.
However, the latest innovation in printing industry is digital printing. As is clear from its name, it includes image development and editing on a computer, and then this computer generated image is eventually printed after analysis. This mode is fast and flawless, but is appropriate mostly for small volumes. The facility of customized printing with this method has led to computer form printing, where a standard format is used to print documents like bills and invoices whose contents differ in tune with the different needs of each print.
Another significant development in printing has dawned with the advent of the internet. Most printing companies run their own websites that allow clients to conveniently place orders and study designs and specimens, without them having to walk or drive all the way to the firm's premises for this reason.
Printing has always taken quantum leaps every time there has been a technological advancement. The good news is that this trend of progress is going to continue unabated in the future too, ushering in positive advancements to enhance efficiency and reduce costs.
About the Author:
Find out more about a printing companythat offers the best printing services. Grab a totally unique version of this article from the Uber Article Directory
Helpful Points In Brochure Printing
Brochures are important promotional materials for all types of companies. They incorporate essential information about a organization like its offerings and their advantages over the competition, its main features, its contact information, and so on, hence imparting reliability to it in the marketplace. Brochure design and printing is of paramount importance as they can be an essential component of a successful marketing campaign. Read on to find out some very helpful suggestions both on brochure development and brochure printing.
The development process of a brochure must make sure that the end result looks professional, provides details in an intelligible and brief fashion, and is attractive to the target audience. It should use text and graphics in the right combination, while the colours should also be used carefully. The basic elements of design such as borders, fonts, and pictures should work in complete unison to bring the desired effect. In addition to being coherent and easy to follow, the brochure must also be good looking and not jumbled and messy.
The brochure printing related considerations should also be paid heed to at the time of designing. It is always advisable to take a test print to see what the end result will look like before sending the design for large scale brochure printing.
The design should be created keeping in mind the brochure printing budget. It's a good idea to opt for black and white printing if your budget is small, as it will turn out to be more cost-effective than coloured printing. If you are not restricted financially and are looking for attractive, colorful brochures, then you should remember that such brochures come out much better on thick, shiny papers. A concise brochure which needs double sided printing will need an adequately thick paper for printing.
Looking for rebates from the printer makes good sense if brochure printing is being done on a large scale. However, never sacrifice quality, as you do not want to create a poor impression of your business on prospective customers.
The development process of a brochure must make sure that the end result looks professional, provides details in an intelligible and brief fashion, and is attractive to the target audience. It should use text and graphics in the right combination, while the colours should also be used carefully. The basic elements of design such as borders, fonts, and pictures should work in complete unison to bring the desired effect. In addition to being coherent and easy to follow, the brochure must also be good looking and not jumbled and messy.
The brochure printing related considerations should also be paid heed to at the time of designing. It is always advisable to take a test print to see what the end result will look like before sending the design for large scale brochure printing.
The design should be created keeping in mind the brochure printing budget. It's a good idea to opt for black and white printing if your budget is small, as it will turn out to be more cost-effective than coloured printing. If you are not restricted financially and are looking for attractive, colorful brochures, then you should remember that such brochures come out much better on thick, shiny papers. A concise brochure which needs double sided printing will need an adequately thick paper for printing.
Looking for rebates from the printer makes good sense if brochure printing is being done on a large scale. However, never sacrifice quality, as you do not want to create a poor impression of your business on prospective customers.
About the Author:
Learn more about a printing companythat offers the best printing services. Click here to get your own unique version of this article with free reprint rights.
Gifts That Give Again And Again - Showing A New Corporate View
It requires a little bit more get-up-and-go and time but it is worth it to gift eco-friendly or social corporate gifts instead of the regular run-of-the-mill-drain-the-environment corporate gifts that are the average gift fodder for numerous companies.
When you're honouring diligent team members and esteemed customers with environmentally friendly or socially friendly corporate gifts, you're also promoting a green lifestyle that demonstrates your business cares about our earth and the less advantaged people so more will naturally treasure the gift.
Of course the best type of eco gift is one where you do not in fact give anything! There are many such gift alternatives now available such as Buy1GIVE1, Kiva and Change The Present.
When you use eco-friendly corporate gifts it's always important to consider your receiver. You'll want to choose a gift that represents the gratitude you feel. Whether its for saying thank you for staying in the office late to meet tight deadlines or running that extra mile to close a sales deal, your team members committed their precious time to the improve your business. So the extra effort involved to create a special eco-gift or social gift is fitting considering the reason why you want to give the gift in the first place.
More and more customers and employees appreciate something that gives twice. They experience the greatest gift in knowing that a child, the environment, a school or other amazing causes have benefited because of them.
Several years ago no one would have thought that giving to a charity cause in the name of one of your customers or staff would be considered a meaningful gift. Well thankfully times have changed! Employees are looking beyond material commodities these days and are wanting for new meaning in their work and life. Eco and Social gifts can be sensational presents.
Change the Present is a charity organisation that allows you to transform our world while giving to others. Just Google them to find out more.
Buy1GIVE1 is a special Singapore based organisation that allows you as a business to give every time you sell something. This sensational concept of what they call transaction based giving is SO compelling when you know that you can share the joy of giving with your customers and staff - everyone can be engaged. Again Google them to find them under Buy1GIVE1 or B1G1.
When you're honouring diligent team members and esteemed customers with environmentally friendly or socially friendly corporate gifts, you're also promoting a green lifestyle that demonstrates your business cares about our earth and the less advantaged people so more will naturally treasure the gift.
Of course the best type of eco gift is one where you do not in fact give anything! There are many such gift alternatives now available such as Buy1GIVE1, Kiva and Change The Present.
When you use eco-friendly corporate gifts it's always important to consider your receiver. You'll want to choose a gift that represents the gratitude you feel. Whether its for saying thank you for staying in the office late to meet tight deadlines or running that extra mile to close a sales deal, your team members committed their precious time to the improve your business. So the extra effort involved to create a special eco-gift or social gift is fitting considering the reason why you want to give the gift in the first place.
More and more customers and employees appreciate something that gives twice. They experience the greatest gift in knowing that a child, the environment, a school or other amazing causes have benefited because of them.
Several years ago no one would have thought that giving to a charity cause in the name of one of your customers or staff would be considered a meaningful gift. Well thankfully times have changed! Employees are looking beyond material commodities these days and are wanting for new meaning in their work and life. Eco and Social gifts can be sensational presents.
Change the Present is a charity organisation that allows you to transform our world while giving to others. Just Google them to find out more.
Buy1GIVE1 is a special Singapore based organisation that allows you as a business to give every time you sell something. This sensational concept of what they call transaction based giving is SO compelling when you know that you can share the joy of giving with your customers and staff - everyone can be engaged. Again Google them to find them under Buy1GIVE1 or B1G1.
About the Author:
Visit us for traditional Corporate Gifts but if you want a different socially focused gift visit Buy1GIVE1. Get a totally unique version of this article from our article submission service
The Evolution of Brochure Printing
Distributing brochures has always been a successful marketing tactic for any business. They can be circulated by hand or by post to clients, or can just be kept on cash counters of stores. The need to have brochures printed has led to the rise of a sector of the printing services industry, which specifically caters to brochures. Brochure printing has undergone a series of developments in recent decades, with the advent and increasing use of the internet heralding the most recent of these changes.
At a time when computers hadn't made their foray into brochure printing, the whole thing was a tedious exercise involving use of plate-making machines and film negatives, and the steps involved taking multiple test prints, making adjustments, and what not. Even in design, the customers could not provide detailed inputs and the printers mostly shouldered the design job, working with a restricted set of pre decided formats.
These days, the customer himself can do the entire designing on a computer, and the brochures can be made in a much lesser time frame than they could be some years ago. Supply of final prints in large quantities in a single day is possible now, thanks to advancements in technology.
It is important to keep in mind that brochure printing involves not just the imprint of ink on paper, but design, content and layout as well. The ushering in of the digital era has opened up a whole new world of advancements in this area like high quality full-colour printing, complex layout formats, and smart packages on content-building.
Clients nowadays most of the times prefer colourful brochures and digital brochures from the latest types of brochures provided by printing services firms. These are usually suitable for brochures which will be in use from medium to long-term. But when it comes to brochure distribution in large volume, but for a limited period, then dazzling but concise brochures that have a short print run fit the bill perfectly. To develop such brochures, the best method to go for is off-set printing, as a large quantity of prints can be obtained in a short time span, though it takes a slightly longer time for all the pre-printing tasks in this technique.
Ancillary services are now provided by several printing service companies in addition to the quality improvements in the prints. These include distribution, direct mailing, formatting, and many more.
The internet has radically altered the scenario, with customers now using websites of printing firms and placing online orders after picking designs and colour specifications from the comfort of their desk. Therefore, brochure printing has undergone ground-breaking alterations in recent times, and the possibilities of future change seem to be endless.
Truly, technology makes life easy, most particularly in business. Thus, take advantage of what technology can give and enhance your creativity to be competitive in brochure printing.
At a time when computers hadn't made their foray into brochure printing, the whole thing was a tedious exercise involving use of plate-making machines and film negatives, and the steps involved taking multiple test prints, making adjustments, and what not. Even in design, the customers could not provide detailed inputs and the printers mostly shouldered the design job, working with a restricted set of pre decided formats.
These days, the customer himself can do the entire designing on a computer, and the brochures can be made in a much lesser time frame than they could be some years ago. Supply of final prints in large quantities in a single day is possible now, thanks to advancements in technology.
It is important to keep in mind that brochure printing involves not just the imprint of ink on paper, but design, content and layout as well. The ushering in of the digital era has opened up a whole new world of advancements in this area like high quality full-colour printing, complex layout formats, and smart packages on content-building.
Clients nowadays most of the times prefer colourful brochures and digital brochures from the latest types of brochures provided by printing services firms. These are usually suitable for brochures which will be in use from medium to long-term. But when it comes to brochure distribution in large volume, but for a limited period, then dazzling but concise brochures that have a short print run fit the bill perfectly. To develop such brochures, the best method to go for is off-set printing, as a large quantity of prints can be obtained in a short time span, though it takes a slightly longer time for all the pre-printing tasks in this technique.
Ancillary services are now provided by several printing service companies in addition to the quality improvements in the prints. These include distribution, direct mailing, formatting, and many more.
The internet has radically altered the scenario, with customers now using websites of printing firms and placing online orders after picking designs and colour specifications from the comfort of their desk. Therefore, brochure printing has undergone ground-breaking alterations in recent times, and the possibilities of future change seem to be endless.
Truly, technology makes life easy, most particularly in business. Thus, take advantage of what technology can give and enhance your creativity to be competitive in brochure printing.
About the Author:
Discover more about brochure printing and printing services from a trusted printing company. Grab a totally unique version of this article from the Uber Article Directory
lundi 1 février 2010
Corporate Gifts Grow Business
The success of any business enterprise is governed to a large extent by a healthy relationship with its clients. A company can easily withstand the bad economy if it has been successful in satisfying and maintaining good relationship with the customers. Corporate gifts are an excellent way of maintaining good relationship with your clients. These gifts, which may cost the company a very small amount, will ensure that the clients remain satisfied, making it a good marketing strategy even in times of recession.
The fate of any business is controlled by the power to maintain and build great relationships with their customers as well as attract new clients. In bumpy economic times you need the business from your customers more than ever. You may not be able to secure new business easily but if you have taken care of your clients in the past they will stay with you even when times are demanding. To ensure that your clients always know that you treasure them giving them appropriate gifts will invariably plant great seeds for the future. Giving is always the first step to getting and not the other way around
A corporate gift should be judiciously chosen keeping the receiver in mind, as in case the gift does not appeal to the receiver, the purpose of giving a gift would be defeated. The gifts are normally given for promoting a new offering, or at times simply given now and then, to keep the clients happy.
The gifts could vary from coffee mugs, stationery to even a bottle of wine. The gift could be embedded with the company's logo to make sure that it remains in the memory of the receiver for a long time.
However, it is very important to check the quality of the gift because it carries with it the name and credibility of the company. The quality of a gift plays a pivotal role as you don't want the clients to misjudge the gesture of gifting. In times like these when organizations are facing economic problems and are looking out for best deals, it is better to avoid making a bad impression on your customers.
Keeping the ongoing economic scenario in mind, corporate gifts have emerged as a reliable marketing tool. Even though they can act as a double edged sword if used inappropriately, but by exercising a little caution, they can perform miracles for a business in times of recession.
The fate of any business is controlled by the power to maintain and build great relationships with their customers as well as attract new clients. In bumpy economic times you need the business from your customers more than ever. You may not be able to secure new business easily but if you have taken care of your clients in the past they will stay with you even when times are demanding. To ensure that your clients always know that you treasure them giving them appropriate gifts will invariably plant great seeds for the future. Giving is always the first step to getting and not the other way around
A corporate gift should be judiciously chosen keeping the receiver in mind, as in case the gift does not appeal to the receiver, the purpose of giving a gift would be defeated. The gifts are normally given for promoting a new offering, or at times simply given now and then, to keep the clients happy.
The gifts could vary from coffee mugs, stationery to even a bottle of wine. The gift could be embedded with the company's logo to make sure that it remains in the memory of the receiver for a long time.
However, it is very important to check the quality of the gift because it carries with it the name and credibility of the company. The quality of a gift plays a pivotal role as you don't want the clients to misjudge the gesture of gifting. In times like these when organizations are facing economic problems and are looking out for best deals, it is better to avoid making a bad impression on your customers.
Keeping the ongoing economic scenario in mind, corporate gifts have emerged as a reliable marketing tool. Even though they can act as a double edged sword if used inappropriately, but by exercising a little caution, they can perform miracles for a business in times of recession.
About the Author:
Learn more about a top Corporate Gift Printing Specialist Company and see their limited collections of Corporate Gifts products. Get a totally unique version of this article from our article submission service
Design Aspects That You Should Consider In Paper Bag Printing
In this age of heightened environmental awareness, paper bags are the preferred alternative of most firms for selling their products at retail outlets. In addition to being eco friendly, these bags are also very inexpensive to manufacture and print.
Paper bag printing is regarded as an art that has to be mastered, and a lot of printing services companies across the globe have excelled in this field. Traditionally, paper bags used to be simple brown bags without any design whatsoever and were used in grocery stores. But modern variants of these bags are sturdier and more elegant in shape and appearance.
One has to focus on various design components of a paper bag before placing print orders. The objective of the bag is a prime factor that will decide your choice of paper quality, as the last thing you would want is a bag which gives way if the item inside it is slightly heavy.
After the paper type has been picked, you have to concentrate on the graphics and especially the colours that will be used in the graphic. Proper mixture and blend of colours to be used for the bag should be attained so that the prospective users find the bag to be eye-catching and pleasant to look at, which will help in advertising the brand.
The third important element of design is to ensure both the beauty and usefulness of the bag. The type of the product that will be carried in the bag and the type of people who will be making use of it will decide what shape, size, or other design elements the paper bag must have. If the customer is going to carry a pair of shoes in the bag, the manufacturer can have the bag equipped with appealing rope handles that are both cheap and are easy for the customer to carry the shoes.
As the bags themselves are quite cheap, their designs should also be inexpensive, but you must ensure quality at the same time. Moreover, everything used during the paper bag printing process must be environment friendly, otherwise the entire appeal will be lost.
Lastly, the message that the bag will display and convey should be given serious thought. Most printing services firms understand its significance and so they will be able to offer valuable suggestions in this regard. But you must ensure that the message is in sync with your company's brand identity and is always printed with the logo of your business.
Paper bag printing is regarded as an art that has to be mastered, and a lot of printing services companies across the globe have excelled in this field. Traditionally, paper bags used to be simple brown bags without any design whatsoever and were used in grocery stores. But modern variants of these bags are sturdier and more elegant in shape and appearance.
One has to focus on various design components of a paper bag before placing print orders. The objective of the bag is a prime factor that will decide your choice of paper quality, as the last thing you would want is a bag which gives way if the item inside it is slightly heavy.
After the paper type has been picked, you have to concentrate on the graphics and especially the colours that will be used in the graphic. Proper mixture and blend of colours to be used for the bag should be attained so that the prospective users find the bag to be eye-catching and pleasant to look at, which will help in advertising the brand.
The third important element of design is to ensure both the beauty and usefulness of the bag. The type of the product that will be carried in the bag and the type of people who will be making use of it will decide what shape, size, or other design elements the paper bag must have. If the customer is going to carry a pair of shoes in the bag, the manufacturer can have the bag equipped with appealing rope handles that are both cheap and are easy for the customer to carry the shoes.
As the bags themselves are quite cheap, their designs should also be inexpensive, but you must ensure quality at the same time. Moreover, everything used during the paper bag printing process must be environment friendly, otherwise the entire appeal will be lost.
Lastly, the message that the bag will display and convey should be given serious thought. Most printing services firms understand its significance and so they will be able to offer valuable suggestions in this regard. But you must ensure that the message is in sync with your company's brand identity and is always printed with the logo of your business.
About the Author:
Discover more about brochure printing and printing services from a trusted printing company. Get a totally unique version of this article from our article submission service
Inscription à :
Articles (Atom)
Articles
