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samedi 5 septembre 2009

What Entrepreneurs Need To Know About Web Video Marketing

By Alexis Jameson

Web video marketing is a method of online marketing used by thousands of entrepreneurs today. The invention of internet has seen a growth in the online audience, and entrepreneurs have not been slow to take advantage of this technology. There are a lot of basics to be learned if you are to run a successful online campaign using this method. Any mistake may cost you potential web traffic which in turn leads to decline in sales.

The advent of internet marketing has seen the rise of many video hosting companies. Internet marketing is a new trend. Popular giants like YouTube have taken advantage of this trend. YouTube has gained a lot visitors, with registered members exceeding 20 million. Small businesses have equally gained. It was the small companies and individuals who pioneered internet marketing. A decade ago, it was easy to make money online. The same cannot be said of today because of increased competition.

Free web video marketing is good for a newbie and small entrepreneurs. Entrepreneurs will save money on hosting costs but they will be required to create videos from their own resources. Video hosting costs in the range $3. 00 to $15. 00 per month. This is a lot of money for a starting business.

Some established businesses prefer to go for paid hosting. Paid web video marketing and hosting brings quick results. Yes, if you really want to be ahead of the pack, you have to pay. Entrepreneurs must be careful when going for paid services. The internet is full of hype and scams. You may find that some of these paid services are useless and not different from free services. If you subscribe for a good hosting service, chances are you will also get free marketing tools and favors.

Resources for video web marketing can be found on the internet. As with hosting, there are free and paid resources. A computer, web cam and access to the internet are essential for any online entrepreneur. Tools for video marketing include slide show software, video converters, video editors, sound amplifiers and photo editors. With the exception of a computer and web cam, most of these tools can be downloaded from the internet.

Entrepreneurs will find a lot of web video marketing tools on affiliate sites. Most of these tools are given free of charge. Some tools will be sold at discounted prices to affiliates. Affiliate forums teach members how to write powerful sales letters. How to create a viral video. How to make videos that will attract buyers. One of the effective ways of marketing is branding your products. Brand products have a loyal customer base. So consider this next time you make a web video.

It is believed that in future, most people will purchase anything from their social network profiles. This is the concept of Web 2. 0 also called open social networking. The idea behind open social networks is to let users interact across various platforms, namely Facebook, MySpace, Yahoo and Google. Web marketers must be prepared for this because it requires new approaches and strategy to internet marketing. Web video marketing included.

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