I'm sure if you have researched into getting your website optimised for search engines you will have come across the term "backlink". These are links that are on external websites but point back to your own, and Google, Yahoo and other search engines use these links to determine the importance of a website. As a good working example go into google now and type "click here". I bet you'll find Adobe Reader ranked no 1, right? So why is this?
Look on the website and youll see that the term click here doesnt appear once on the website. Well, the reason is because tens of millions of websites have a link to the Adobe Acrobat Reader website with the anchor text click here (the anchor text is the writing you see on the screen with the hyperlink underneath). Google therefore thinks that this website MUST be the most relevant page on the internet for the search term click here.
What Makes a Good Quality Backlink?
So now you have seen that search engines use backlinks, so what makes a good backlink? Well, a backlink from a website that Google trusts is far more important than a backlink from a website that Google doesn't trust. Therefore, backlinks from websites with a higher page rank are more important. If you can get a backlink from a website like Wikipedia for example, this would be considered a lot better than from a website that Google doesn't know about.
Getting a lot of backlinks is probably also a good idea, but the general concensus is that a combination of high quality and high quantity works best.
Another way to improve the backlink is to make sure your backlinks come from pages that are relevant to your own. E.g. if someone owns an estate agent website and points a backlink at a dentist's website, there is no relevance between the sites so Google will probably not put a lot of weight behind the backlink.
How can you get backlinks?
Backlinks can be created in a number of places online. You could reply to threads on forums, you could write articles or you could write blogs. All these methods allow you to place backlinks in your signature at the end of your post, thus creating backlinks. If you are serious about ranking well in Google and other search engines you must not ignore backlinks!
Look on the website and youll see that the term click here doesnt appear once on the website. Well, the reason is because tens of millions of websites have a link to the Adobe Acrobat Reader website with the anchor text click here (the anchor text is the writing you see on the screen with the hyperlink underneath). Google therefore thinks that this website MUST be the most relevant page on the internet for the search term click here.
What Makes a Good Quality Backlink?
So now you have seen that search engines use backlinks, so what makes a good backlink? Well, a backlink from a website that Google trusts is far more important than a backlink from a website that Google doesn't trust. Therefore, backlinks from websites with a higher page rank are more important. If you can get a backlink from a website like Wikipedia for example, this would be considered a lot better than from a website that Google doesn't know about.
Getting a lot of backlinks is probably also a good idea, but the general concensus is that a combination of high quality and high quantity works best.
Another way to improve the backlink is to make sure your backlinks come from pages that are relevant to your own. E.g. if someone owns an estate agent website and points a backlink at a dentist's website, there is no relevance between the sites so Google will probably not put a lot of weight behind the backlink.
How can you get backlinks?
Backlinks can be created in a number of places online. You could reply to threads on forums, you could write articles or you could write blogs. All these methods allow you to place backlinks in your signature at the end of your post, thus creating backlinks. If you are serious about ranking well in Google and other search engines you must not ignore backlinks!
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