CPAlead Campaigns

dimanche 11 octobre 2009

Co-Branded Debit Cards Benefits:

By Ruth White

A co-branded debit card program can be a potential tool for companies to pull in new customers and improve the relationship with the existing ones. Co-branded card programs allow companies to fortify the company-customer relationship through regular buyer plans and cross-selling strategies.

Co-branded debit card programs involve an affiliation of business establishments with reputed credit card companies such as MasterCard and Visa. Hence, they allow the companies to represent their brand names and logos on the co-branded cards. This enables the businesses to enhance the recall value of their brand and improve the brand image.

Co-branded cards function as an incessant reminder of a particular business organization to its clientele. Visa and MasterCard are well"known names in the credit card industry. When the name of a company is printed alongside such names, it can increase its business prospects.

A thoughtfully designed and executed co-branded program can enhance company's business prospects by lowering acquiring costs and fortifying customer base. The distinct features offered by co-branded cards help raise companies profit margins. Small Local business as well as international business organizations can largely benefit from co-branded card programs.

Presently, consumers have wide range of options to choose from a host of payment methods. In such a case, products and services that are simple and efficient will be more preferred. Branded prepaid card programs enable customer to shop and pay later. This feature provides huge flexibility to customers, in terms of spending.

Cardholders can avail several lucrative bonuses and discounts from co-branded cards. Besides, a co-branded debit cards are much cheaper than debit card, when it comes to issuing costs. These features give co-branded debit cards, an edge over conventional credit cards.

Co-branded card programs immensely benefit businesses and the customers. Several companies in America, Middle East, Europe and Asia have successfully implemented the co-branded and generic debit card programs to great advantage.

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