samedi 7 novembre 2009

Collar Pins - Cost-Effective Marketing Tools

By Tony Price

A corporate gift is as important as any other organization strategy for a company. It has a lot of other roles to play in an organization as well, and thus choosing the right gift is very important.

Collar pins are both appealing and come in many colours and styles, and thus are ideal as corporate gifts. These pins come in creative patterns and can also bear the company's logo on them, which adds to their attractiveness. They can even bear the company's message and can be manufactured in the form of a product the company deals in or manufactures.

It is their sheer variety that makes collar pins sought after as a corporate gift for both staff and clients. As corporate gifts, they gratify both staff and clients, and thus they help in employee retention and in yielding repeat business.

Price is an important aspect while selecting a corporate gift. With collar pins, budget is never a problem, because their market price can never surpass their appeal. Their versatility makes them sought after among the recipients and unlike several other gifts that are mere showpieces adorning desks at workplaces, collar pins are carried everywhere. They can be put on everyday to work or elsewhere, which allows them to garner a lot of attention, hence advertising the company's brand.

But before using collar pins as corporate gifts, companies must not fail to consider some crucial aspects. Strength of collar pins is of prime importance as they are meant for regular use.

The second aspect is printing of design on the collar pins, which must be sensible and attractive so that it increases their prospects of being sported on a regular basis. However, if the pin is gaudy or if it lacks balance in design, then people may reject it. The practicality and suitability of use must be stressed during the creation of design of collar pins so that the wearer doesn't face any inconvenience.

Corporate gifts are an excellent way of marketing too, as gifts to potential customers reach a wider population and give the organization visibility among the target audience. Collar pins have all the characteristics to succeed at this purpose. They have etched their niche in the history of corporate promotion, and for decades, organizations have been using this gift with astounding success. Considering all the exclusive attributes that collar pins have as corporate gifts, companies that have been disinclined in making use of them must wake up to their potential.

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