A marketing plan for restaurant effectiveness is key for attracting new customers to your restaurant and for retaining repeat customers. A solid marketing plan features various components to capture a broad range of people. It should also be measurable so results can be tracked.
Once a restaurant is open and word of mouth has begun to spread, a marketing plan for restaurant flexibility translates to a healthy bottom line. A marketing plan should be a combination of things, like direct mail, promotions, community activities, and radio, television and print advertising. Themed dinners, specials and other in-house promotions are also successful and inexpensive marketing activities.
A marketing plan for restaurant business includes programs that promote repeat business. For example, a marketing effort that honors customers on their birthday with a special promotion encourages a larger group of diners to join in the celebration. This leads to more people knowing about your restaurant, which in turn, leads to more referrals.
When developing a marketing plan for restaurant stability, think of the business overall by identifying your market and comparing your competition. Then you can move ahead and define your customer base, explore other customer based opportunities, implement focused marketing efforts for new and repeat business, identify your competitive edge, determine menu price points and implement up-sell strategies.
A marketing plan for restaurant lifecycles would bring you through busy and slow months successfully. A marketing budget should be set in proportion to your sales. A rule of thumb is 3% to 6% of sales. Advertising is part of a marketing plan and should encompass all mediums. On-site promotions, taking part in special events in the area, or holding a function in partnership with a charity or other company are also key marketing components. Take advantage of free marketing opportunities by introducing yourself to the local media. Think creatively and use holidays, community events and other opportunities to promote your restaurant.
A marketing plan for restaurant development can feature many components that work in conjunction with each other. Among the possibilities are targeted mailings, coupons, customer loyalty cards, an e-newsletter, a website and gift certificates. Start an email marketing campaign by collecting customer's emails in the restaurant or through your website and send regular emails about specials and holiday menus, or offer them incentives for dining with you on certain times of the week that are traditionally slow. The goal is to better connect you with the customer so they feel part of your family and want to support you.
A marketing plan for restaurant continuity needs to involve the entire staff since they are in direct contact with customers. The staff is responsible for implementing your marketing vision so they need to be well trained. After all, they set the tone for a diner's experience which determines whether they will return and refer your restaurant to others. At every opportunity, your staff should focus on enhancing customer expectations.
A marketing plan for restaurant effectiveness involves building a strong foundation that includes all areas that could influence business. Among them are changes in the restaurant industry, your market area, your competition, your customers and any other influences. Marketing efforts should also be measurable so you can analyze their value. Whether your marketing plan is established internally or by a marketing consultant, it needs to be an integral part of the daily operations of a restaurant.
Once a restaurant is open and word of mouth has begun to spread, a marketing plan for restaurant flexibility translates to a healthy bottom line. A marketing plan should be a combination of things, like direct mail, promotions, community activities, and radio, television and print advertising. Themed dinners, specials and other in-house promotions are also successful and inexpensive marketing activities.
A marketing plan for restaurant business includes programs that promote repeat business. For example, a marketing effort that honors customers on their birthday with a special promotion encourages a larger group of diners to join in the celebration. This leads to more people knowing about your restaurant, which in turn, leads to more referrals.
When developing a marketing plan for restaurant stability, think of the business overall by identifying your market and comparing your competition. Then you can move ahead and define your customer base, explore other customer based opportunities, implement focused marketing efforts for new and repeat business, identify your competitive edge, determine menu price points and implement up-sell strategies.
A marketing plan for restaurant lifecycles would bring you through busy and slow months successfully. A marketing budget should be set in proportion to your sales. A rule of thumb is 3% to 6% of sales. Advertising is part of a marketing plan and should encompass all mediums. On-site promotions, taking part in special events in the area, or holding a function in partnership with a charity or other company are also key marketing components. Take advantage of free marketing opportunities by introducing yourself to the local media. Think creatively and use holidays, community events and other opportunities to promote your restaurant.
A marketing plan for restaurant development can feature many components that work in conjunction with each other. Among the possibilities are targeted mailings, coupons, customer loyalty cards, an e-newsletter, a website and gift certificates. Start an email marketing campaign by collecting customer's emails in the restaurant or through your website and send regular emails about specials and holiday menus, or offer them incentives for dining with you on certain times of the week that are traditionally slow. The goal is to better connect you with the customer so they feel part of your family and want to support you.
A marketing plan for restaurant continuity needs to involve the entire staff since they are in direct contact with customers. The staff is responsible for implementing your marketing vision so they need to be well trained. After all, they set the tone for a diner's experience which determines whether they will return and refer your restaurant to others. At every opportunity, your staff should focus on enhancing customer expectations.
A marketing plan for restaurant effectiveness involves building a strong foundation that includes all areas that could influence business. Among them are changes in the restaurant industry, your market area, your competition, your customers and any other influences. Marketing efforts should also be measurable so you can analyze their value. Whether your marketing plan is established internally or by a marketing consultant, it needs to be an integral part of the daily operations of a restaurant.
About the Author:
Jose L Riesco brought top proven marketing practices to the restaurant industry, making a unique contribution to this business by creating a unique client-focused Strategy. You can find more by visiting his web site: Restaurant Marketing Strategies
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