jeudi 5 novembre 2009

Adwords Management Domination " Ways to succeed at PPC

By Anthony Flores

What is the best way to do keyword research? The biggest problem is that it takes way to long to do it correctly. Luckily, after today, you will be able to do it faster ... better than you have ever done before. The tools we will cover will show you the way!

What really matters is how much research you will do. Will you need to do research every day ... in a detailed manner, or will you just need to look up keywords periodically? If its a more detailed analysis you need, then it might be worthwhile to pay for a premium service. Wordtracker is a good service that helps you find the best keywords for different marketplace. You can find it at www.wordtracker.com. It has plans that run for the week, month, or by the year.

Now youve got the core group of words, but now its time to take it to the next level. Here are some good tips to find effective keywords that you may never have thought of:

Search for Synonyms of your starting list. Use word processing programs or the internet to get other ideas. Some people say tissues, others say Kleenex. You need to cover all of these to make sure you are capturing all search " And to see if one variation performs better than another. www.LexFN.com is a useful web site that is an elaborate thesaurus.

Be careful with brand names. Google has been given a bunch of grief for allowing people to bid on brand names for their own benefit. Here is the litmus test: if it is relevant to what you are selling, then it can be effective ... worth it. If it is completely unrelated, then stay away from it. You dont want to get on Googles bad side.

Dont forget misspellings of words! They are often overlooked when doing keyword research, but they have terrific benefits: They are often less expensive to bid on and often their click-through rate is higher!

With these new ways to make your keyword research complete, you should be able to save a lot of money and be more effective!!! Good luck!!

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