Business is tough these days and you must be on the ball when it comes to creating an edge for your company, as the marketplace is so competitive. Within the food and beverage industry this is especially so and its not easy to ensure that you get a measurable return on your investment in the business. When you are a restaurant promoter, you can sometimes get bogged down by the thought of having to pay large sums of money for mainstream exposure, but you can often get great results without too much of that expense.
If you are a restaurant promoter, remember that the food and beverage industry is primarily in-place to pander to the most basic requirements of a human being. This means that any promotional efforts should always bear that in mind and not get too carried away with some of the loftier goals, ideas or concepts out there.
If you are trying to smooth out the peaks and troughs that a business normally suffers, try and convince guests to come in during non-peak times instead of peak. You can achieve this by giving them some kind of special certificate or other incentive and you might be able to balance your traffic better this way. Always track and test, however.
Try to get involved in your local Chamber of Commerce or business group. You should always be promoting a social event with these folks, as this has tremendous advantages in cross promotion. You can treat these to a certain extent as a loss leader, as you are promoting your wares to great prospects.
Sometimes a restaurant promoter feels that he or she must get a direct return on marketing investment right away. This is not always the case and you should allocate some of your resources to charitable plans. Your marketing dollar spent in this way will go a lot further as word-of-mouth promotion is very advantageous.
Maintain your e-mail lists as effectively as you can. You may have to "bribe" the clients to give you their information by offering them a certificate or some special incentive. Once they have opted in to receive information from you, make sure that you have collected the birth date and invite them to come in to eat. Invariably they will bring friends or family with them and this is one of the top tools of a restaurant promoter.
Try and expand your creative process and allocate time every week to brainstorming. Think of some public-relations stories and try and get these distributed to local media. If they are newsworthy they will attract column inches and over time this can be a whole lot more valuable, dollar for dollar than direct advertising.
A restaurant promoter would be forgiven for worrying about trying something new, but should also be aware that this business is exceptionally competitive.
If you are a restaurant promoter, remember that the food and beverage industry is primarily in-place to pander to the most basic requirements of a human being. This means that any promotional efforts should always bear that in mind and not get too carried away with some of the loftier goals, ideas or concepts out there.
If you are trying to smooth out the peaks and troughs that a business normally suffers, try and convince guests to come in during non-peak times instead of peak. You can achieve this by giving them some kind of special certificate or other incentive and you might be able to balance your traffic better this way. Always track and test, however.
Try to get involved in your local Chamber of Commerce or business group. You should always be promoting a social event with these folks, as this has tremendous advantages in cross promotion. You can treat these to a certain extent as a loss leader, as you are promoting your wares to great prospects.
Sometimes a restaurant promoter feels that he or she must get a direct return on marketing investment right away. This is not always the case and you should allocate some of your resources to charitable plans. Your marketing dollar spent in this way will go a lot further as word-of-mouth promotion is very advantageous.
Maintain your e-mail lists as effectively as you can. You may have to "bribe" the clients to give you their information by offering them a certificate or some special incentive. Once they have opted in to receive information from you, make sure that you have collected the birth date and invite them to come in to eat. Invariably they will bring friends or family with them and this is one of the top tools of a restaurant promoter.
Try and expand your creative process and allocate time every week to brainstorming. Think of some public-relations stories and try and get these distributed to local media. If they are newsworthy they will attract column inches and over time this can be a whole lot more valuable, dollar for dollar than direct advertising.
A restaurant promoter would be forgiven for worrying about trying something new, but should also be aware that this business is exceptionally competitive.
About the Author:
Expert Jose L Riesco shows you the most effective methods for getting more people into your restaurant at www.myrestaurantmarketing.com. Learn more about your restaurant promoter here.
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