CPAlead Campaigns

mardi 8 décembre 2009

Yoli Review Success

By Ellie Gant



There is a lot of growing excitement about the Yoli prelaunch. With a founder's list that reads like a directory of some of the biggest names in the MLM industry it is not surprising to see the amount of interest being given to Yoli. Prelaunch can be a difficult time to review an MLM product but I am going to demonstrate what you should expect from a quality Yoli review.

The most obvious thing you should expect from a Yoli review is an unbiased perspective. In order to evaluate any program objectively it is necessary to use some kind of standard system. Using a standard system allows you to compare different products against consistent criteria so you can make comparisons with actual value.

I always look at three things when I review an MLM business, the product, the company, and the marketing materials. These are all features of any MLM company and can provide a reasonable framework to compare MLM opportunities.

The Yoli product is essentially an energy and or health drink. Energy and health drinks are highly competitive industries and Yoli is counting on their "blast cap" delivery system to try and carve their own niche in these industries. An objective Yoli review will not only discuss the benefits of the blast cap delivery system it will not underestimate the level of competition that Yoli faces.

I also want to take a look at the men behind the company in my Yoli review. Normally I look at the history of a company, but with Yoli being a prelaunch opportunity the only history that can be looked at are the founders.

Finally I will look at the marketing materials of Yoli. The importance of marketing materials is honestly not very significant in my opinion. I often like to say it as both last and least in most of my MLM reviews and it remains true in my Yoli review.

Obviously with Yoli being in prelaunch there are not many marketing materials for me to talk about in my Yoli review. That being said I can see at least two angles Yoli can use to promote their product and their brand. The Yoli bottle is reusable which can appeal to the environmental market. Their various charity efforts can also appeal to the desire to help others.

If you are looking at a Yoli review that spends all of its time blindly hyping a product which has not been released, or singing the praises of the founders, you might want to consider if it is or is not unbiased. Any time you are making an investment you want to make sure you make your decision on objective information.

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