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lundi 1 février 2010

Design Aspects That You Should Consider In Paper Bag Printing

By Alamario Green

In this age of heightened environmental awareness, paper bags are the preferred alternative of most firms for selling their products at retail outlets. In addition to being eco friendly, these bags are also very inexpensive to manufacture and print.

Paper bag printing is regarded as an art that has to be mastered, and a lot of printing services companies across the globe have excelled in this field. Traditionally, paper bags used to be simple brown bags without any design whatsoever and were used in grocery stores. But modern variants of these bags are sturdier and more elegant in shape and appearance.

One has to focus on various design components of a paper bag before placing print orders. The objective of the bag is a prime factor that will decide your choice of paper quality, as the last thing you would want is a bag which gives way if the item inside it is slightly heavy.

After the paper type has been picked, you have to concentrate on the graphics and especially the colours that will be used in the graphic. Proper mixture and blend of colours to be used for the bag should be attained so that the prospective users find the bag to be eye-catching and pleasant to look at, which will help in advertising the brand.

The third important element of design is to ensure both the beauty and usefulness of the bag. The type of the product that will be carried in the bag and the type of people who will be making use of it will decide what shape, size, or other design elements the paper bag must have. If the customer is going to carry a pair of shoes in the bag, the manufacturer can have the bag equipped with appealing rope handles that are both cheap and are easy for the customer to carry the shoes.

As the bags themselves are quite cheap, their designs should also be inexpensive, but you must ensure quality at the same time. Moreover, everything used during the paper bag printing process must be environment friendly, otherwise the entire appeal will be lost.

Lastly, the message that the bag will display and convey should be given serious thought. Most printing services firms understand its significance and so they will be able to offer valuable suggestions in this regard. But you must ensure that the message is in sync with your company's brand identity and is always printed with the logo of your business.

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