How many times have you seen a web page that reads "Home", "About Us" or "Contact Us"? It's sad but true. Old habits die hard. When will web designers learn that the title tags for your web pages need to be easily searchable by search engines?
Naming a web page "About Us" is really bad thing. Why? Because when Google (or other search engines) indexes your web site, phrases like "About Us" or "Contact Us" don't mean a thing. For instance: when potential clients are seeking your services or products, they won't make a Google search for "About Us".
At the time of this writing, there are over 1,230,000,000 web pages listed on Google with the search term "About Us". Do you think your web site has any chance of showing up on the first page of Google when it is competing with over a billion other web pages?
Web site title tags are very important to use if you need a high rank on search engines. If you sell shoes, then you must tell Google that your web page is all about shoes. Name the web page "Quality Leather Shoes" and then make sure the material on that web page is all about quality leather shoes. You could make another page on your web site about Italian leather shoes. So name that particular page "Italian leather Shoes". As usual, be certain the content of that page is all about Italian shoes.
It really isn't rocket science but a lot of web designers don't have a clue on how to name web pages correctly for good search engine placement. Many web designers are designers. They're good at making web sites pretty. They're fond of using all kinds of flash and visually interesting bells and whistles. But from a web site title tags viewpoint, visuals don't help a site appear near the top of the search engine list when making a web site.
Web site title tags not only aid search engines find your web pages and list them accordingly; they also enable you - the business owner - to specify each page of content on your site. This creates excellent navigation too. The thing is to focus, focus and focus. Be very sure that every word concentrates on the topic of every web page. This will improve your Google rank. Besides, how can search engines like Google or Yahoo make out the content if you're not sure about it yourself?
Naming a web page "About Us" is really bad thing. Why? Because when Google (or other search engines) indexes your web site, phrases like "About Us" or "Contact Us" don't mean a thing. For instance: when potential clients are seeking your services or products, they won't make a Google search for "About Us".
At the time of this writing, there are over 1,230,000,000 web pages listed on Google with the search term "About Us". Do you think your web site has any chance of showing up on the first page of Google when it is competing with over a billion other web pages?
Web site title tags are very important to use if you need a high rank on search engines. If you sell shoes, then you must tell Google that your web page is all about shoes. Name the web page "Quality Leather Shoes" and then make sure the material on that web page is all about quality leather shoes. You could make another page on your web site about Italian leather shoes. So name that particular page "Italian leather Shoes". As usual, be certain the content of that page is all about Italian shoes.
It really isn't rocket science but a lot of web designers don't have a clue on how to name web pages correctly for good search engine placement. Many web designers are designers. They're good at making web sites pretty. They're fond of using all kinds of flash and visually interesting bells and whistles. But from a web site title tags viewpoint, visuals don't help a site appear near the top of the search engine list when making a web site.
Web site title tags not only aid search engines find your web pages and list them accordingly; they also enable you - the business owner - to specify each page of content on your site. This creates excellent navigation too. The thing is to focus, focus and focus. Be very sure that every word concentrates on the topic of every web page. This will improve your Google rank. Besides, how can search engines like Google or Yahoo make out the content if you're not sure about it yourself?
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