While individual gift-giving to those close to you is a long-standing practice, few people are aware of the tradition of giving corporate gifts. Corporate gifts are quite different from gifts to near and dear ones as they are a token of thankfulness given to employees or customers.
Corporate gifts are most of the times valuable products, and they are often given away without any symbol of the company on the item, as they are not for promotional purposes. However, businesses often conduct marketing through distribution of merchandise like pens, mouse pads, dongles, and other gifts to the staff and potential customers.
Corporate gifts should be selected keeping in mind the needs and desires of the person for whom the gift is intended. Although exclusive and costly gift items are given to key customers of the company, the company personnel are usually given a standard gift, which is generally not costly, but serves a useful purpose.
The perceived worth of a corporate gift is its most important characteristic. It is this factor which has the intended effect on the customer or employee, helping to build and maintain a cordial working association with them. However, gifting is at times regulated by the law, so a quick check with your legal department is worthwhile.
Before purchasing corporate gifts you should prepare a budget, find out the number of gifts to be presented, and try to find good deals for a bulk purchase from the dealers. The preparation is more important with respect to employee gifts, even more so if your company is a mid-sized or large entity. It is important to make sure that there are enough gifts to express your appreciation to every worthy employee.
Offering corporate gifts to employees and clients aids in strengthening the professional association, and it is a healthy business practice to adopt. However, always make sure that it is allowed by government regulations, and of course, by your finances.
Corporate gifts are most of the times valuable products, and they are often given away without any symbol of the company on the item, as they are not for promotional purposes. However, businesses often conduct marketing through distribution of merchandise like pens, mouse pads, dongles, and other gifts to the staff and potential customers.
Corporate gifts should be selected keeping in mind the needs and desires of the person for whom the gift is intended. Although exclusive and costly gift items are given to key customers of the company, the company personnel are usually given a standard gift, which is generally not costly, but serves a useful purpose.
The perceived worth of a corporate gift is its most important characteristic. It is this factor which has the intended effect on the customer or employee, helping to build and maintain a cordial working association with them. However, gifting is at times regulated by the law, so a quick check with your legal department is worthwhile.
Before purchasing corporate gifts you should prepare a budget, find out the number of gifts to be presented, and try to find good deals for a bulk purchase from the dealers. The preparation is more important with respect to employee gifts, even more so if your company is a mid-sized or large entity. It is important to make sure that there are enough gifts to express your appreciation to every worthy employee.
Offering corporate gifts to employees and clients aids in strengthening the professional association, and it is a healthy business practice to adopt. However, always make sure that it is allowed by government regulations, and of course, by your finances.
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