CPAlead Campaigns

jeudi 14 janvier 2010

Name Card Printing: What About It?

By Oliver Ochua

Name card printing is one of the first investments you should make to build lasting relationships with your customers. Clients and sales representatives can stay linked through these cards, hence increasing revenues of your offerings.

You must concentrate on a few crucial aspects before you go for name card printing. Firstly, consider the audience whom your name cards are aimed at. You must give a thought to the kind of people who you would be normally giving away your name card to, and once you have identified them, you must communicate it to the name card printing organization so that they can tailor the card accordingly. These service providers normally have a team of dedicated artists, who work with design tools and software, and are effortlessly able to come up with impressive card designs.

Go for a card that attracts people to the organization's services or goods, so that they are prompted to get in touch with you to ask for your offerings. It should obviously carry all the necessary information. The card should contain your name, the companyorganization's name, your phone number and email address, and the URL of the company's webpage. You can also insert a tagline, which sums up your business line and philosophy in a few words.

You should never accept name card printing of inferior quality. It is important that the text is readable and that the colours do not run over each other. The paper should be hard and heavy, so that it communicates authority and adds gravity to the organization's image. Do not be reluctant to try out different colours. You can either go for a vibrant background or you can have the whole card to be made up of coloured paper.

Communicate openly with the name card printing service provider to make sure that all these different ideas are carefully executed. Name cards add a professional touch to relationships, and you must acknowledge their significance or risk losing the customer's respect for your company.

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