When you're rushing through the day and the light turns red, what is the first thing you do? Most of society looks around and checks out things like license plates, bumper stickers, and the landmarks around them. Seriously, how many times have you gone home and said, "I saw this bumper sticker today and it said..." This happens all the time and we're influenced by the little things more than we realize. If you're a business owner, it's time to use this to your advantage.
Getting some bumper stickers advertising your business could be a great way to give your business a boost! You could print your website url, business name, or something cute and witty on bumper stickers and put them on your vehicle to get attention when you're sitting in traffic. When the vehicles around you are stuck in traffic, they might jot down your website. But even if they don't write it down, chances are they will remember it in the future.
First you need to capture their attention. You need your specific bumper sticker to grab their eyes. Here are some tips on how to make yours stand out from the crowd:
* Color - You want to use colors that will reach out and grab attention. But at the same time, you don't want to use colors that are obnoxious.
*Branding- This will be the most important part because this is how people will remember the name. Think about companies like FedEx or McDonald's. Everytime you see their logo you recognize it right away.
* Positioning - Position the bumper sticker where it is easily visible to other drivers. You want it to be easy to see. Also, don't mix it in with other bumper stickers where it will lose its impact.
*Readability- If someone drives by or sees it at a stop light, they have to be able to read it. If you have flashy colors that hurt the text, you'll end up wasting your money. Think in terms of the size as something you can read a car length away.
* Make It Memorable - You want people to remember your bumper sticker. So use what you can to make it memorable. This could be a catchy saying. Perhaps it is a great url. Or it could even be good use of contrast that catches attention.
Alright, now it's time to think about the big picture. Can you imagine if you live in a small town or city that has 50,000-100,000 people? How many eyes will end up seeing your customized bumper sticker at say 4 stop lights? Even when the light turns green they're still thinking about it. Then of course they will forget eventually, but the seed has been planted for the days to come.
Later, something may trigger their recall. It could be an advertisement or someone talking. It might be something seemingly unrelated. In any event, when they remember your bumper sticker, you might just land a new customer.
Getting some bumper stickers advertising your business could be a great way to give your business a boost! You could print your website url, business name, or something cute and witty on bumper stickers and put them on your vehicle to get attention when you're sitting in traffic. When the vehicles around you are stuck in traffic, they might jot down your website. But even if they don't write it down, chances are they will remember it in the future.
First you need to capture their attention. You need your specific bumper sticker to grab their eyes. Here are some tips on how to make yours stand out from the crowd:
* Color - You want to use colors that will reach out and grab attention. But at the same time, you don't want to use colors that are obnoxious.
*Branding- This will be the most important part because this is how people will remember the name. Think about companies like FedEx or McDonald's. Everytime you see their logo you recognize it right away.
* Positioning - Position the bumper sticker where it is easily visible to other drivers. You want it to be easy to see. Also, don't mix it in with other bumper stickers where it will lose its impact.
*Readability- If someone drives by or sees it at a stop light, they have to be able to read it. If you have flashy colors that hurt the text, you'll end up wasting your money. Think in terms of the size as something you can read a car length away.
* Make It Memorable - You want people to remember your bumper sticker. So use what you can to make it memorable. This could be a catchy saying. Perhaps it is a great url. Or it could even be good use of contrast that catches attention.
Alright, now it's time to think about the big picture. Can you imagine if you live in a small town or city that has 50,000-100,000 people? How many eyes will end up seeing your customized bumper sticker at say 4 stop lights? Even when the light turns green they're still thinking about it. Then of course they will forget eventually, but the seed has been planted for the days to come.
Later, something may trigger their recall. It could be an advertisement or someone talking. It might be something seemingly unrelated. In any event, when they remember your bumper sticker, you might just land a new customer.
About the Author:
Author: Buck Thompson suggests bumper stickers as a clever marketing tactic that can broaden your reach with stickers.
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