CPAlead Campaigns

vendredi 15 janvier 2010

Lanyards As A Marketing Tool

By Helen Rives

Businesses often end up spending a lot of money on their marketing strategy. At various events, they use their merchandise to develop an atmosphere of belongingness for all the participants. The form of marketing materials may change but the aim remains the same - they must be pleasant to look at and create a strong recall of the company. Lanyards are an excellent example of this.

One of the most well known and effective forms of promotion at business events has been T-shirts printed with the name of the company. However, lanyards, the recent entry in the promotion toolkit is fast catching up. They draw a lot of attention from people, which gives visibility to the business' logo and tagline, and that is why they are becoming so popular.

The utility of lanyards increases manifold at corporate events like seminars, symposiums, and business exhibitions. They can be circulated among the attendees who are participating in the event. Along with the organization logo, you can also have the name of the event printed on it so that it can even play the role of souvenir for the participants.

Lanyards are nice gift, and also cheap. You can buy them by dozens to give away for promotional gifts. You name, company or product name, logo, or a message can be imprinted on them. They can be used as give-away at company events.

Lanyards are a much better alternative than t-shirts as far as the cost of production is concerned. They create goodwill among potential clients and it is a known fact that they have an excellent recall value.

Lanyards are not just cheap and efficient in promoting a company's brand; in fact, there are many other considerations why you should be making use of them. Lanyard can be printed with eye catching colours, which helps in attracting people's attention towards them. They are high utility and can be used for things like hanging an ID card or a USB dongle from the neck. Moreover, potential customers can take them home for personal use, and this will develop a constant recall of your brand in their minds.

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