CPAlead Campaigns

samedi 30 janvier 2010

Why Giving Corporate Gifts Is Still Not A Bad Idea In Recessionary Economy

By Alvin Jones

Clients-company relationships play a crucial role in deciding the growth of any company. If the clients are happy and continue coming back for services, the company's chances of surviving bad economy improve greatly. Corporate gifts are an excellent way of maintaining good relationship with your clients. They are a cost-effective way of keeping your client happy, and hence they are appropriate for bad economic times also.

A corporate gift should be wisely selected keeping the recipient in mind, as in case the gift does not appeal to the recipient, the purpose of the exercise would be defeated. Corporate gifts could be distributed for the promotion of a new product or service launch or given on festive occasions such as New Year to show clients recognition and attempt to maintain a long term relationship.

Corporate gifts can range from cost-effective products like coffee mugs, showpieces and stationery to more expensive and refined items like a bottle of good wine. The company's logo may be imprinted on the product to remind the customer of it every time he or she uses the item.

Think about a gift that gives when you are thinking about corporate gifts. More and more people are switching to different ways of thinking and want others to benefit. Buy1GIVE1, KIVA and Change The Present are organisations that can offer gift value to your clients and staff. Check Buy1GIVE1 out at www.b1g1.com.

However, it is very essential to check the quality of the gift because it carries with it the name and reputation of the company. The quality of a gift plays a very important role as you don't want the customers to misjudge the intention of gifting. In times like these when companies are facing economic issues and are looking out for cost effective solutions, it is better to avoid making a bad impression on your clients.

Keeping the ongoing economic scenario in mind, corporate gifts have emerged as a reliable marketing tool. If used cleverly, they can enable a business keep customer relationships intact through the turmoil of recession.

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