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samedi 26 septembre 2009

How to Use Search Engine Optimization for Maximum Benefits

By Adeline Rekli

Many people have tried for years to learn the best way to accomplish search engine optimization and to build their SEO business without success. They've wasted a lot of time and ended up not much beyond where they started. We decided that we'd like to offer a few tips to help people accomplish this goal.

It is true that SEO is a simple concept but there are things that can make it work for you that may have escaped your notice up until this point. We understand that your goal is to make money online and to become more visible on the web. Understanding SEO is essential to accomplishing this fete.

The basic concept, as you may already know, with regard to search engine optimization is that it is a way to make your content or website more visible to the general audience of internet users. It really doesn't matter whether you are using videos, article marketing or your personal website to do this, it all begins with keywords.

Finding the right keywords or keyword phrases to use in your content will make it much easier for prospective customer to find your business. It is critically important, however, to find the right keywords. There is a formula that can help you figure this out.

If you've been looking into SEO information on the web you may have run across the 1,000/1,000,000 rule. What this means that if you can locate a keyword that is searched at least 1,000 times a month and has no more than 1,000,000 results, then you've located your keyword or keyword phrase. This is a tip that when put into action can bring results.

This basically works towards those marketing strategies where people are looking for helpful information. The other side of search engine optimization is built around your website. If you are selling golf clubs, then it would be a good idea to start out with this as your primary site keyword. If it needs to be shortened, then use "golf" in the page links.

It's also important to always work from left to right on your website. See, search engine crawlers move from left to right looking for terms. If your page links are in the bottom right hand corner of your website, they're going to be the last thing that is seen. However, if you put them just below the header or in the left margin, your ranking results will be much better.

These are just a few tips on SEO strategy that will get you headed in the right direction. There is plenty more to learn but for now, if you understand this much and already have your marketing niche determine, you can begin to locate optimum keywords. This can be done using a free keyword tool that you can find easily online. Once you've found 3 to 7 keywords or keyword phrases your ready to learn how to put them to use.

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