If you are in a business where direct mailing to customers or potential customers is a large part of your day to day operations, then you know firsthand how incredibly important it is to get a customer's street address right the first time. Without proper address verification, you are most likely going to end up with undelivered or returned mail which can cost your company thousands of dollars annually.
Over the years, that can really add up to a huge loss for your business. And if you can't deliver your products reliably, it can really damage your reputation with your customers. Once a reputation is lost, it can be really hard to get it back, which is why you should take care of your address verification needs before the problem gets out of hand.
Address verification software can also help you generate stronger sales. After all, if your direct mail campaigns actually make it where they are supposed to go, that is a lot more targeted customers that will have a chance to learn about your business.
Did you know that some estimates put the number of incorrectly addressed mail at almost 25 percent? This includes all outgoing mail in the form of fliers, newsletters, postcards, brochures and more. This can result in huge losses in potential sales for a company. Not to mention the added costs and time spent trying to correct addresses and handling all returned mail.
In contrast to all the problems that can arise, if an address is correct and remains accurate your business will be able to operate more efficiently. You can streamline business procedures and keep costs down by using an address verification system to take care of address data entry on the front end.
In the old days, address verification took place on the back end of data entry, and that was one of the major problems. Most companies didn't know there was an error in the addresses until the mail was sent and then returned. When you can verify an address on the front end, however, you can eliminate all those costly errors and make sure that the data is correct as it goes into the system.
This will ultimately save you a tremendous amount of time, effort and energy. And while many companies have resisted implementing an address verification system because of the initial startup and installation costs, the eventual savings will more than make up for it.
There are a number of different solutions available on the market today, and it is important that you take the time to analyze your options before you make a purchase. When you do settle on the right solution, though, you will be able to streamline your company's procedures and increase your ROI.
Over the years, that can really add up to a huge loss for your business. And if you can't deliver your products reliably, it can really damage your reputation with your customers. Once a reputation is lost, it can be really hard to get it back, which is why you should take care of your address verification needs before the problem gets out of hand.
Address verification software can also help you generate stronger sales. After all, if your direct mail campaigns actually make it where they are supposed to go, that is a lot more targeted customers that will have a chance to learn about your business.
Did you know that some estimates put the number of incorrectly addressed mail at almost 25 percent? This includes all outgoing mail in the form of fliers, newsletters, postcards, brochures and more. This can result in huge losses in potential sales for a company. Not to mention the added costs and time spent trying to correct addresses and handling all returned mail.
In contrast to all the problems that can arise, if an address is correct and remains accurate your business will be able to operate more efficiently. You can streamline business procedures and keep costs down by using an address verification system to take care of address data entry on the front end.
In the old days, address verification took place on the back end of data entry, and that was one of the major problems. Most companies didn't know there was an error in the addresses until the mail was sent and then returned. When you can verify an address on the front end, however, you can eliminate all those costly errors and make sure that the data is correct as it goes into the system.
This will ultimately save you a tremendous amount of time, effort and energy. And while many companies have resisted implementing an address verification system because of the initial startup and installation costs, the eventual savings will more than make up for it.
There are a number of different solutions available on the market today, and it is important that you take the time to analyze your options before you make a purchase. When you do settle on the right solution, though, you will be able to streamline your company's procedures and increase your ROI.
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An address verification procedure can save your business thousands of dollars in undeliverable mail fees. You can also use it for email address validation and save additional time and money when communicating with your customers.
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