Choosing a great biz domain name for your website is an important task. There are some common domain name mistakes that you need to consider when selecting a name. This process is essential, no matter how long it takes. It is difficult to change a domain name so get it right the first time.
You should select a biz domain name that is congruent with your brand. You also want a name that will help you rank well in the search engines. And of course you want to generate as much high quality web traffic as possible.
I personally like to brainstorm with a couple of people to get a long list of possible names. Then eliminate biz domain names that are already taken. GoDaddy can provide this information. Many of your best ideas will probably be taken, which is why this step can be difficult.
Now that you have your list of available biz domain names, eliminate names that contain these 5 common mistakes:
1. A domain name that is hard to spell or pronounce. When you verbally give your domain name to someone they should be able to spell it correctly without any ambiguity. It should also be easy to remember.
2. Not registering plural and hyphenated versions of your biz domain name. This is dangerous because if you don't register them, your competitors will. As a result, they will steal some of your traffic, legally! Domain names are not expensive so don't skimp on this step.
3. Choosing a biz domain name that doesn't end in .com. If the .com extension is not available, go back to your list and pick a different name. Don't settle for second tier extensions like .info, associated with hackers and spammers, .bz, .net, .ws, etc.
4. Not including your main key term in your biz domain name. Search engines will give you a higher relevance score for your main key term if it is in your domain name. Why is this important? Because it will results in you getting ranked higher in the search engines for that key term, which results in more natural free traffic!
5. Not owning your name. In addition to any other domain names you purchase, make sure to get your name in the form FirstLast.com. Even if you don't need it right away, it's better to get it before someone else does.
Avoiding these 5 domain name mistakes is extremely important for your online success. It will take some time to brainstorm and weed out names that don't meet the 5 criteria, but it is time well spent.
You should select a biz domain name that is congruent with your brand. You also want a name that will help you rank well in the search engines. And of course you want to generate as much high quality web traffic as possible.
I personally like to brainstorm with a couple of people to get a long list of possible names. Then eliminate biz domain names that are already taken. GoDaddy can provide this information. Many of your best ideas will probably be taken, which is why this step can be difficult.
Now that you have your list of available biz domain names, eliminate names that contain these 5 common mistakes:
1. A domain name that is hard to spell or pronounce. When you verbally give your domain name to someone they should be able to spell it correctly without any ambiguity. It should also be easy to remember.
2. Not registering plural and hyphenated versions of your biz domain name. This is dangerous because if you don't register them, your competitors will. As a result, they will steal some of your traffic, legally! Domain names are not expensive so don't skimp on this step.
3. Choosing a biz domain name that doesn't end in .com. If the .com extension is not available, go back to your list and pick a different name. Don't settle for second tier extensions like .info, associated with hackers and spammers, .bz, .net, .ws, etc.
4. Not including your main key term in your biz domain name. Search engines will give you a higher relevance score for your main key term if it is in your domain name. Why is this important? Because it will results in you getting ranked higher in the search engines for that key term, which results in more natural free traffic!
5. Not owning your name. In addition to any other domain names you purchase, make sure to get your name in the form FirstLast.com. Even if you don't need it right away, it's better to get it before someone else does.
Avoiding these 5 domain name mistakes is extremely important for your online success. It will take some time to brainstorm and weed out names that don't meet the 5 criteria, but it is time well spent.
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Bonus Tip: After getting your domain name, you'll want to generate highly targeted traffic to your new website.
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