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samedi 14 novembre 2009

Where You Should Put Keywords on Your Webpages

By Nicholas Halmond

For high quality SEO, there are many more important factors to pay attention to besides just the selection of keywords and the potential density you use. Another huge factor that affects your results will be the location of keywords on webpage that you have on your website. A simple tweak or change to your existing content will help you instantly improve your rankings as your content is viewed as more relevant, credible and important to whatever search was originally made.

Learning Where to Place Keywords on Webpage

Yes, the places that you place your targeted keywords can make a difference in terms of how highly your site gets ranked. For example, two of the most important locations for your keywords in terms of SEO is right at the beginning and right at the end of your content. This helps to signify how highly related your content is, and will help your site improve its ranking for the targeted terms.

Why do keywords placed here end up making a difference for your website? This is because by using your targeted key phrases in these spots you are showing that the entire page is directly related to those terms. Content begins and ends with what's most important, and if your website has a particular key phrase in these important spots, you'll receive more credit for them.

However, there are a few additional considerations that you have to keep in mind when it comes to SEO and keywords on webpage. For example, on most websites the last words of an article are not the last words that show up on the page. Underneath there are bound to be footer links, potentially comments or forms and many other possibilities as well.

Therefore in these situations, you can tweak the locations of the final keywords on webpage by inserting them into the footer in some fashion. For example, the last words in your footer could be a sentence describing your site or your motto and incorporating your main key phrase. This will ensure that regardless of what's going on with the content and information above, the last words on every site will help your pages to get ranked higher.

So are there are any other rule besides at the beginning and end of a page? For the best SEO results, the keyword should be sprinkled somewhat evenly throughout your content. If a key phrase appears four times in one paragraph but never again on the rest of your page it won't seem very natural nor will it lend a high association to the page for a particular term. So in between the beginning and end of a page, make sure that keywords are used evenly and naturally.

Where you place keywords on webpage within your site will make a huge difference towards your overall SEO success. Most importantly, place your targeted phrases in the beginning and end of a web page to help the entire page gain relevancy. Then remember to follow other best practices as well to ensure you see fantastic success in the search engines.

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