There are various levels of search engine optimization - the science of making a website popular in search engine result pages, and one of the most powerful techniques there is link building.
In the time that search engine optimization has been an industry of note, there have been many changes to the intricate techniques that people use to achieve the results, however the general aim and the fundamental way in which it is achieved has not changed, and that fundamental process is link building, and although the way links are built has changed, the fact that they are an essential part of SEO remains the same. There are two kinds of links that web masters can build, and these are:
1. One way links
2. Reciprocal links
As one can probably guess from the name, a one way link is a link that goes from one site to another, and that's it, whereas a reciprocal link is where two different sites link to each other in an attempt to benefit both of them. However, search engines are now sophisticated enough to detect reciprocal links and they don't particularly like them because they mean that a mutual agreement has been made between those sites and that they are trying to force their way up the ranks, and so they are not worth as much as one-way links.
Link building is a specialist field that requires a lot of expertise to prevail in, and despite what many people think, it isn't easy. Gathering high quality links is not simply a case of going to a few blogs and forums and putting up some links, you must find pages with a high Google Page-Rank, and these are not easy to find, let alone get links from. Also, there is a bit of a catch 22 with this because when a high PR page puts up lots of links, its PR tends to drop, and so webmasters must find the right balance between high PR and number of other links on the page.
Promoting a website by adding links is an art and a good SEO consultant can guide you through the minefield with ease. This is important as if you try and do it by yourself, there is every chance you will end up using a technique that the search engines disapprove of and getting your site removed from the rankings completely!
In the time that search engine optimization has been an industry of note, there have been many changes to the intricate techniques that people use to achieve the results, however the general aim and the fundamental way in which it is achieved has not changed, and that fundamental process is link building, and although the way links are built has changed, the fact that they are an essential part of SEO remains the same. There are two kinds of links that web masters can build, and these are:
1. One way links
2. Reciprocal links
As one can probably guess from the name, a one way link is a link that goes from one site to another, and that's it, whereas a reciprocal link is where two different sites link to each other in an attempt to benefit both of them. However, search engines are now sophisticated enough to detect reciprocal links and they don't particularly like them because they mean that a mutual agreement has been made between those sites and that they are trying to force their way up the ranks, and so they are not worth as much as one-way links.
Link building is a specialist field that requires a lot of expertise to prevail in, and despite what many people think, it isn't easy. Gathering high quality links is not simply a case of going to a few blogs and forums and putting up some links, you must find pages with a high Google Page-Rank, and these are not easy to find, let alone get links from. Also, there is a bit of a catch 22 with this because when a high PR page puts up lots of links, its PR tends to drop, and so webmasters must find the right balance between high PR and number of other links on the page.
Promoting a website by adding links is an art and a good SEO consultant can guide you through the minefield with ease. This is important as if you try and do it by yourself, there is every chance you will end up using a technique that the search engines disapprove of and getting your site removed from the rankings completely!
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