Have you ever heard of the 80/20 rule? This well known business rule stipulates that 80% of your business comes from 20% of your clientele. This rule can generally be applied across all forms of business and should tell you that your creative restaurant marketing strategies should be aimed towards your existing customers.
People often question the effectiveness of the 80/20 rule. Somehow it just doesn't seem that it could be true, but remember that word of mouth advertising is the most powerful form of all. Before people buy something or in your case visit a restaurant, they often look for social proof and will turn to others for their opinions. Certainly, conventional advertising can help and do not underestimate the power of the spoken word.
Focusing on your existing, loyal clientele will enable you to employ some creative restaurant marketing strategies to bolster your income. You only need to think about some relatively small touches because these are the things that people tend to recall.
When regular clients are coming in for a special occasion, find out what this is and try and go the extra mile. For a significant anniversary celebration, place a nice bottle of wine at the table for them when they arrive. A red rose will be a great Valentine gift for the lady as well.
Understand that relatively small costs such as the bottle of wine can represent an investment that will be paid many times in the future. People will tell their friends about those special touches that they weren't expecting and this viral news can endorse your creative restaurant marketing strategies and ideas.
Look for every opportunity to place thoughtful and motivational messages in front of your guests. This could include their time in the bathroom, which many restaurant owners discount. This is of course a confined space and any subtle, targeted message displayed on a mirror or wall may have its own effects.
You need a Facebook and a Twitter account for your business as social media is paramount these days. On a check or a bill receipt, publicize the address of your sites and motivate people to sign up to receive a special discount of some kind.
If you can collect the e-mail address and the month and day of their birth, you can set up a special marketing system called an auto responder. This will automatically send an e-mail to them ahead of their birthdate and if you offer them a free meal they will invariably come in with a number of their friends. This is another opportunity to potentially show off your business to new prospects.
People often question the effectiveness of the 80/20 rule. Somehow it just doesn't seem that it could be true, but remember that word of mouth advertising is the most powerful form of all. Before people buy something or in your case visit a restaurant, they often look for social proof and will turn to others for their opinions. Certainly, conventional advertising can help and do not underestimate the power of the spoken word.
Focusing on your existing, loyal clientele will enable you to employ some creative restaurant marketing strategies to bolster your income. You only need to think about some relatively small touches because these are the things that people tend to recall.
When regular clients are coming in for a special occasion, find out what this is and try and go the extra mile. For a significant anniversary celebration, place a nice bottle of wine at the table for them when they arrive. A red rose will be a great Valentine gift for the lady as well.
Understand that relatively small costs such as the bottle of wine can represent an investment that will be paid many times in the future. People will tell their friends about those special touches that they weren't expecting and this viral news can endorse your creative restaurant marketing strategies and ideas.
Look for every opportunity to place thoughtful and motivational messages in front of your guests. This could include their time in the bathroom, which many restaurant owners discount. This is of course a confined space and any subtle, targeted message displayed on a mirror or wall may have its own effects.
You need a Facebook and a Twitter account for your business as social media is paramount these days. On a check or a bill receipt, publicize the address of your sites and motivate people to sign up to receive a special discount of some kind.
If you can collect the e-mail address and the month and day of their birth, you can set up a special marketing system called an auto responder. This will automatically send an e-mail to them ahead of their birthdate and if you offer them a free meal they will invariably come in with a number of their friends. This is another opportunity to potentially show off your business to new prospects.
About the Author:
Writer Jose L Riesco teaches the best methods for getting more people into your restaurant at www.myrestaurantmarketing.com. Find out creative restaurant marketing strategies here.
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