CPAlead Campaigns

jeudi 26 novembre 2009

Twitter - How To Effectively Use it For Networking

By Jason James

You have no doubt already heard of the social networking site Twitter, which, despite only having being around a relatively short period of time, is now one of the most popular sites on the whole of the Internet. Some people are still not convinced of its value as a genuine marketing tool, but serious marketers have not only realized that, but are already using it to drive traffic to their web properties and, ultimately, to make money.

When you're just getting started on Twitter, things can seem hectic or confusing. To get yourself hooked up with some followers who have similar interests as you, think of a popular online community that you frequent and start following people you know there. If you are active in this online community, then people will start to notice you and follow you as well.

Having gotten yourself a decent amount of followers, the next step is to start tweeting. Bear in mind that when you tweet, self promotion isn't the aim - always think about what your can genuinely offer others. Keep away from tweeting about what you ate for breakfast and what you'll be watching on TV later; the fact is that others don't care about this and you will soon annoy people if you take this approach to tweeting. If you want to brand yourself as someone knowledgeable and whom it would be desirable to follow, then you'll need to be able to provide value to your followers as well as potential followers.

You'll find that there are plenty tools around too to help you get even more from Twitter. Some of these tools provide options to automate some of your Twitter activities, such as automatically following those who follow you, or automatically sending welcome messages to those who follow you. Be wary of automating too much though as the whole point of Twitter is that it is a 'social' site, and the parts of it you automate the less interaction you have with other Twitter users. Still, there are some great tools out there, the best of which you can find by simply searching for 'twitter tools' on a search engine.

Twitter is a great networking tool because it allows you to get in touch with people who you wouldn't otherwise have a chance to meet. A great way to start a conversation with someone on Twitter is to either ask them a question, or answer one of their questions. Comments may be ignored, but if you help them or ask them for help, you are more likely to elicit a response from them. This is especially useful for networking with experts in your field.

Basically, the more times you tweet and interact, the more trust and respect will be built. Once there is trust and respect between you, then that's when a viral networking effect begins. The consequence being that once you have built a small network on Twitter, and are an active user, your follower base will start to grow significantly without any specific additional efforts by you. When people see something funny, it is common to tell a friend about it as soon as possible. It is kind of the same principle on Twitter. When serious Twitter users see something cool, they'll tweet about it. When they find someone worth following, they'll recommend that their followers follow this person as well.

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