CPAlead Campaigns

samedi 21 novembre 2009

Promotional Products For Every Occasion

By Vladimir Escueta

Any day is always a good opportunity to promote your company, especially if you are marketing a product that needs exposure. Surely, you want to take advantage of every event to be seen by prospective buyers and customers.

Thanks to business giveaways, visibility does not have to cost too much. Building awareness for your company is probably the most effortless thing to do, not to mention the most economical, with advertising products. Not only do these cost less than regular print or multimedia advertisement, they also offer constant exposure.

Clothing are among the most popular promotional gifts because they are very beneficial. They are very affordable and make for an intelligent investment. Think of the savings you will have in producing a company-branded shirt as opposed to distributing printed flyers. Paper-made flyers run the risk of being set aside, ignored or even thrown away by people. Apparel are not as easily discarded. If you think about it, who would refuse a free T-shirt or a jacket, right?

Writing instruments, post-it notes, and markers are great advertising products to distribute. There is always an event when people need a pen and a notebook or some sticky notes within arm's reach, like when they need to write down a friend's or a business contact's number.

To leave a good impression, humorous or fun advertising products are good options because they draw smiles from everybody. After all, we all should not take ourselves seriously or we will age right away, right?

When building relationships with your personnel, try offering healthcare themed promotional products like stress relievers, medical diaries, pill boxes or pedometers. These types of advertising products show that you care about their health and well-being.

Another good corporate gift for staff is photo frames. Having pictures of family members around is surely a strong motivator in the workplace. Desktop and office promotional gifts are also effective in building brand exposure.

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