Brochures play a large role in the packaging of a business. They lend credibility to a business by introducing and explaining its products or services, company line and other unique selling points in a strong way. Brochure design and printing is very important as they can be a critical component of a successful promotion campaign. This article will give you some key tips on brochure printing & design.
The design process of a brochure must ensure that the final outcome looks professional, provides details in an intelligible and concise fashion, and is appealing to the target audience. It should use text and pictures in the correct combination, while the colours should also be used carefully. All the elements like fonts, borders, images etc. should blend perfectly. The brochure should not have a messy feel, instead it should be clean and stylish, and at the same time simple and structured.
The brochure printing related issues should also be paid heed to at the time of designing. It is normally a wise decision to take a test print out to see how the final brochure would look like before you send it for large volume printing.
Budgetary considerations for brochure printing should not be neglected at the time of brochure designing. Black and white printing costs lesser than color, hence if you are on a small budget you may wish to go for the former. If you are not restricted financially and are looking for attractive, colorful brochures, then you should remember that such brochures come out much better on thick, glossy papers. If the brochure is to be printed on both sides of the paper, then the paper chosen for such a product must be strong enough for fine quality printing.
Asking for discounts from the printing company is always a good tactic if the brochures are to be printed in large volumes. However, to maintain the reputation of the company, and to project a positive image to potential customers, quality must invariably be top on the priority list, even if it slightly raises the costs.
The design process of a brochure must ensure that the final outcome looks professional, provides details in an intelligible and concise fashion, and is appealing to the target audience. It should use text and pictures in the correct combination, while the colours should also be used carefully. All the elements like fonts, borders, images etc. should blend perfectly. The brochure should not have a messy feel, instead it should be clean and stylish, and at the same time simple and structured.
The brochure printing related issues should also be paid heed to at the time of designing. It is normally a wise decision to take a test print out to see how the final brochure would look like before you send it for large volume printing.
Budgetary considerations for brochure printing should not be neglected at the time of brochure designing. Black and white printing costs lesser than color, hence if you are on a small budget you may wish to go for the former. If you are not restricted financially and are looking for attractive, colorful brochures, then you should remember that such brochures come out much better on thick, glossy papers. If the brochure is to be printed on both sides of the paper, then the paper chosen for such a product must be strong enough for fine quality printing.
Asking for discounts from the printing company is always a good tactic if the brochures are to be printed in large volumes. However, to maintain the reputation of the company, and to project a positive image to potential customers, quality must invariably be top on the priority list, even if it slightly raises the costs.
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