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mercredi 30 décembre 2009

Will Your Restaurant Skills Help You Make It?

By Jose L Riesco

Running a business can be fun, but it's a huge challenge. If you choose to go into the restaurant industry, you are going to face a challenge bigger than most. Just look at those statistics that show us how many restaurant ventures fail before the business is even 36 months old. You will need dedicated restaurants skills and must consider your position before you begin. Remember that you are relying on return visitors and will you be able to provide them with a totally enjoyable, first class, entertaining experience?

Think about your restaurant skills before you progress too far. Note that there are many, many resources available, with educational courses, reference books, consultants, advisors and online sites all ready to help. With a big effort, it can be done.

Staffing is at the top of your list of challenges and this will certainly test your restaurant skills as you juggle all the issues associated with the management of people. However, if you go out of your way to choose the right folks from the start, you will be ahead of the game. Personality is very important for the front of house, while experience and ability are important for everyone. Once you are sure you have the right people, don't micromanage them.

Diners are looking for visual stimulation as well as a pleasant menu. Your environment should be conducive and your theme should be fun and enticing. Don't sacrifice your working conditions to be clever, however as your staff must be motivated and happy and able to do this job successfully to give you that special "something."

While you should never micromanage staff, you do need to ensure that they are constantly trained and on board with your vision for the future of the business. Training will become one of your requisite restaurant skills and communication is vitally important.

Successful marketing comes second to people management when it comes to your business success. Assuming you have a great-looking presentation and a top class menu, you have to be able to communicate to the outside world or you will be sunk. The good news is that social media and marketing are becoming very strong methods available to you and you don't need to rely on those expensive direct advertising methods as much.

You probably won't be 100% proficient with all your restaurant skills when you open the doors and you don't need to panic if this is the case. Fundamentals must absolutely be under your belt, but as with everything else you will grow as you learn.

A restaurant is not a static object, it is a living and breathing thing and you must keep up with all your industry developments to help you move forward. With a lot of internal strength and a positive approach and commitment, you will be one of those who succeeds.

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