CPAlead Campaigns

mardi 22 décembre 2009

Paper Bag Printing: The Fashionable Way Of Advertising

By John Villanueva

With the growing ecological awareness, companies are increasingly opting for paper bags when they sell their products at their retail stores. These bags are not only environment friendly but also cheaper than other products for production and printing.

Paper bag printing is a creative art by itself, and many printing services companies across the globe have gained expertise in it and are now exceeding customers' expectations. Previously, paper bags used to be plain brown bags without any design of any sort and were used in grocery stores. But present day variants of these bags are stronger and more elegant in features and appearance.

One has to focus on many design components of a paper bag before sending it for printing. You have to take into account what the bag will be used for and then pick a proper type of paper that will be able to successfully fulfil that objective.

After the paper quality has been picked, you have to concentrate on the graphics and especially the colours that will be put in the graphic. You have to get the correct colour mix for the paper bag so that it appeals to the customers and aids in effective brand promotion. If the colours are not pleasant to the eye then the users could react negatively.

The third design element in paper bag printing is achieving that fine balance between making the bag eye-catching yet highly functional. The size, shape, and other design elements of the paper bag will depend on who will use the bag and the type of goods that they will carry inside it, whether it is large and bulky or small and lightweight. For instance, if the bag is supposed to carry a box of shoes, then you can add rope handles that are both appealing and cheap, and will help the customer in carrying the bag without any difficulty.

You can also look for designs in the internet. Valuable hints in creating beautiful and good paper bags can be discovered as well as significant infos regarding the materials to be utilized. Then, apply your creativity to make the most beautiful design for the paper bag.

Both paper bags and the designs displayed on them are quite inexpensive to make and print, yet one should not compromise with attractiveness and quality of design. Besides, the whole process of printing should in no way damage the ecology at any stage, so that the appeal of the bags can be retained.

Finally, while going for paper bag printing, it is important to decide on the message that will be printed on the bag. Most printing services firms understand this aspect and they will be able to come up with some excellent suggestions. But the company logo must always be displayed with the message, and the message on its part should be in line with the company's brand image.

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