Circulating brochures has always been an effective promotion tactic for any business. They can be kept on store counters, distributed to spread the word about a company, or even mailed to prospective customers. As a result, a massive part of the printing services industry has come up to cater to this market. Developments like digital technology, design software, and the internet have radically transformed the traditional processes of brochure printing.
At a time when computers hadn't made their foray into brochure printing, the whole thing was a tedious exercise involving use of plate-making machines and film negatives, and the steps involved taking multiple test prints, changing all the settings, and what not. Designing too was restricted to a few set formats, and the printers carried out the designing job with the customer having almost no say in the matter.
These days, the customer from his office can himself format the brochure and send it online to the printing firm, and he also doesn't have to wait for weeks for the final product to be delivered to him. Technology has progressed far enough to make round the clock printing possible, allowing any number of prints to be delivered to the client within a single day.
One should remember that brochure printing involves careful consideration of aspects like content, design and formatting. With the introduction of digital technology, printing companies have begun to provide a range of benefits to the clients in this area, like high quality colour printing, multiple options in complex formats and designs, and impressive packages on content-building.
Amongst the many advanced options provided by printing services providers, digital brochures and full-colour brochures are most in demand. These are generally appropriate for brochures which will be in use from medium to long-term. Any content for short-term bulk use is best advertised through the use of catchy, colourful, but brief brochures, which have only a restricted print run. The conventional technique of off-set printing is still most appropriate for such brochures, as multiple prints within minimum time is achievable, though making of brochures takes a longer time in this process.
Along with the improvement in the standard of printing, additional services are now provided by most brochure printing companies as well. These include distribution, direct mailing, designing, and many more.
The internet has greatly altered the scenario, with clients now visiting websites of printing firms and placing online orders after selecting designs and colour specifications from the comfort of their office. Hence, brochure printing has come a long way in a relatively short time, and the pace of advancements does not seem to be slowing down at all.
At a time when computers hadn't made their foray into brochure printing, the whole thing was a tedious exercise involving use of plate-making machines and film negatives, and the steps involved taking multiple test prints, changing all the settings, and what not. Designing too was restricted to a few set formats, and the printers carried out the designing job with the customer having almost no say in the matter.
These days, the customer from his office can himself format the brochure and send it online to the printing firm, and he also doesn't have to wait for weeks for the final product to be delivered to him. Technology has progressed far enough to make round the clock printing possible, allowing any number of prints to be delivered to the client within a single day.
One should remember that brochure printing involves careful consideration of aspects like content, design and formatting. With the introduction of digital technology, printing companies have begun to provide a range of benefits to the clients in this area, like high quality colour printing, multiple options in complex formats and designs, and impressive packages on content-building.
Amongst the many advanced options provided by printing services providers, digital brochures and full-colour brochures are most in demand. These are generally appropriate for brochures which will be in use from medium to long-term. Any content for short-term bulk use is best advertised through the use of catchy, colourful, but brief brochures, which have only a restricted print run. The conventional technique of off-set printing is still most appropriate for such brochures, as multiple prints within minimum time is achievable, though making of brochures takes a longer time in this process.
Along with the improvement in the standard of printing, additional services are now provided by most brochure printing companies as well. These include distribution, direct mailing, designing, and many more.
The internet has greatly altered the scenario, with clients now visiting websites of printing firms and placing online orders after selecting designs and colour specifications from the comfort of their office. Hence, brochure printing has come a long way in a relatively short time, and the pace of advancements does not seem to be slowing down at all.
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