Pens are small, fairly cheap but in respect to using them for gifts they don't get thrown away till they have been fully used, giving them a life of 1 - 2 months depending on usage. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most common ink colour these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpoints are the most preferred amongst sales people & office workers but blue is next in line in popularity. If you are a party-hire company or childrens wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with black or blue ink is your best option.
Imagination is the only limit when it comes to the exterior appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a wonderful physical design that has no space for the information you want to add. This would completely defeat your advertising purpose.
Quality looking pens will be used by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don't use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Good suppliers of corporate gifts should be able to not only purchase the pens you want in the volumes you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
Pen manufacturers would agree that the most common ink colour these days is black ballpoint. For advertising exposure purposes, the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpoints are the most preferred amongst sales people & office workers but blue is next in line in popularity. If you are a party-hire company or childrens wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with black or blue ink is your best option.
Imagination is the only limit when it comes to the exterior appearance of a pen. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
For the body of the pen you should first focus on the company information you want to add and then consider the design of the body next. If you do not do this, you may end up with a wonderful physical design that has no space for the information you want to add. This would completely defeat your advertising purpose.
Quality looking pens will be used by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don't use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Good suppliers of corporate gifts should be able to not only purchase the pens you want in the volumes you need, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
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