Search Engine Optimization (SEO) means deployment of certain ethical techniques, processes and methods with the objective of moving a website to be displayed among the top ranking results when specific phrases or keywords are searched using popular search engines.
Several SEO firms offer professional SEO services and you need to engage them for ensuring that your site ranks high among the search results.
Such of those firms that offer professional SEO services always use white hat or ethical techniques for your website optimization in order to boost the ranking of your website when searched by popular search engines. Such SEO firms shy away from black hat or unethical techniques that are not acceptable to search engines; by adopting such techniques you run a high risk of having your website blacklisted by the search engines.
Let us go into looking at some of the white hat or ethical techniques followed by such firms in the business of providing professional and good SEO services.
1. Relating to Domain points: Short domain names that can be easily remembered, including short keywords without a hyphen separation, using .net or .com extensions for global markets, having site hosted depending on country or specific business markets, use of appropriate keywords in URL that are specifically applicable to every page of the website.
2. Technical aspect: These include the inclusion of the robots.txt file that restricts robots or crawlers from accessing your site, keeping the navigation structure simple, inclusion of good, unique meta tags for every page relevant to the contents of that page, ensuring confirmation of the site's W3C standards.
3. Other aspect: Providing the site with a good privacy policy, SEO copywriting of the site's contents, providing good keyword visibility within a page's contents.
4. Relating to support service aspect points: Giving support services like rank tracking, SEO reports on a monthly basis detailing progress, index tracking and periodical website ranking checks, submission of the website to well known search engines and multifold directories, submitting the site to classifieds, origination and submission of articles, making up blogs and posting on them, originating and submitting feeds related to RSS to appropriate directories, handling public press release content creation and submission.
With a view of increasing your, possibly minimal, knowledge on SEO for helping you to identify between bad and good SEO services, let us now look at the black hat or unethical techniques that good firms providing professional SEO services avoid. All precautions must be taken by you in ensuring that your website does not in any way adopt these techniques.
Black hat (unethical) SEOs engage in using processes and methods like keyword stuffing, article spinning, link farms, optimizing irrelevant keywords to lure unwary searchers, hidden texts, forwarding to malicious websites, and developing doorway or gateway pages.
SEO firms with no repute or morale engage in these black hat (unethical) SEO techniques with the objective of swindling money from unsuspecting customers and offer much discounted prices that customers find unable to resist. The relevance of the search results by well known search engines will likely be mislead by these black hat techniques and, to prevent that, the algorithms followed by the search engines will identify and ban your site in due course.
Several SEO firms offer professional SEO services and you need to engage them for ensuring that your site ranks high among the search results.
Such of those firms that offer professional SEO services always use white hat or ethical techniques for your website optimization in order to boost the ranking of your website when searched by popular search engines. Such SEO firms shy away from black hat or unethical techniques that are not acceptable to search engines; by adopting such techniques you run a high risk of having your website blacklisted by the search engines.
Let us go into looking at some of the white hat or ethical techniques followed by such firms in the business of providing professional and good SEO services.
1. Relating to Domain points: Short domain names that can be easily remembered, including short keywords without a hyphen separation, using .net or .com extensions for global markets, having site hosted depending on country or specific business markets, use of appropriate keywords in URL that are specifically applicable to every page of the website.
2. Technical aspect: These include the inclusion of the robots.txt file that restricts robots or crawlers from accessing your site, keeping the navigation structure simple, inclusion of good, unique meta tags for every page relevant to the contents of that page, ensuring confirmation of the site's W3C standards.
3. Other aspect: Providing the site with a good privacy policy, SEO copywriting of the site's contents, providing good keyword visibility within a page's contents.
4. Relating to support service aspect points: Giving support services like rank tracking, SEO reports on a monthly basis detailing progress, index tracking and periodical website ranking checks, submission of the website to well known search engines and multifold directories, submitting the site to classifieds, origination and submission of articles, making up blogs and posting on them, originating and submitting feeds related to RSS to appropriate directories, handling public press release content creation and submission.
With a view of increasing your, possibly minimal, knowledge on SEO for helping you to identify between bad and good SEO services, let us now look at the black hat or unethical techniques that good firms providing professional SEO services avoid. All precautions must be taken by you in ensuring that your website does not in any way adopt these techniques.
Black hat (unethical) SEOs engage in using processes and methods like keyword stuffing, article spinning, link farms, optimizing irrelevant keywords to lure unwary searchers, hidden texts, forwarding to malicious websites, and developing doorway or gateway pages.
SEO firms with no repute or morale engage in these black hat (unethical) SEO techniques with the objective of swindling money from unsuspecting customers and offer much discounted prices that customers find unable to resist. The relevance of the search results by well known search engines will likely be mislead by these black hat techniques and, to prevent that, the algorithms followed by the search engines will identify and ban your site in due course.
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