A quite popular method of thanking a customer for his loyalty to the organization is to present him with a nice corporate gift. Occasional gifts that communicate the company's gratitude to customers can help a lot in fostering a strong and long lasting relations with them. Considering how crucial they are, you need to keep a few things in mind while selecting the gifts.
First of all the objective of the gift has to be determined - whether the gift is to thank the client for his loyalty, to mark the completion of a long and successful project, or for some other objective. For instance, promotional gifts which have a clear marketing angle must be given if your objective is to draw a potential client to your company. If this is what you are trying to attain then products such as pens or mugs bearing your logo can leave a lasting impression.
However, if the client has been in a long-term association with the company, then the gift needs to be of a quite special nature. Such customers require more personalized gifts, which takes into account their preferences and display that you have great regard for them. Another alternative is to gift a plaque, which is seen as a gesture of gratitude throughout the world.
You must keep in mind that the same gift must not be repeated for the same customer. A repetitive gift can in no way have the same impact on a client. Therefore if you have already distributed calendars, next time try pen stands or photo frames and so on. But the gift must be attractive both in terms of beauty and utility.
A substandard gift can damage the reputation of the organization, so do not ever compromise in this respect. However, you should keep the expenditure on the gift in mind too. While it is nice to be generous, you should never overspend. You will create expectations of an equally costly gift in future, which is never a good idea.
First of all the objective of the gift has to be determined - whether the gift is to thank the client for his loyalty, to mark the completion of a long and successful project, or for some other objective. For instance, promotional gifts which have a clear marketing angle must be given if your objective is to draw a potential client to your company. If this is what you are trying to attain then products such as pens or mugs bearing your logo can leave a lasting impression.
However, if the client has been in a long-term association with the company, then the gift needs to be of a quite special nature. Such customers require more personalized gifts, which takes into account their preferences and display that you have great regard for them. Another alternative is to gift a plaque, which is seen as a gesture of gratitude throughout the world.
You must keep in mind that the same gift must not be repeated for the same customer. A repetitive gift can in no way have the same impact on a client. Therefore if you have already distributed calendars, next time try pen stands or photo frames and so on. But the gift must be attractive both in terms of beauty and utility.
A substandard gift can damage the reputation of the organization, so do not ever compromise in this respect. However, you should keep the expenditure on the gift in mind too. While it is nice to be generous, you should never overspend. You will create expectations of an equally costly gift in future, which is never a good idea.
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