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vendredi 18 décembre 2009

Top 7 Blogging Mistakes

By Karen Sielski

Blogging is one of my most favorite online marketing activities, and has had a tremendous impact on my online success. It a great way for me to share the vast information I've learned about online marketing, costing me thousands and thousands of dollars.

Blogging is not hard, but there are some basic mistakes that are easy to make.

Here is a list of 7 blogging mistakes to avoid:

Mistake #1: Not making your articles attractive to the eye. Make sure you have a good color scheme, your font is readable, and your blog has a nice clean layout.

Mistake #2: Writing complex, paragraph-long sentences, especially if there is a hidden underlying meaning. Keep your sentences and paragraphs short, and use language that is easy for your target market to understand.

Your paragraphs should be 2-3 sentences long at most. Even if you end up with a paragraph break at a non-standard place, your blog will be easier on the eye and easier for your readers to read online. Long chunks of text are very difficult to read online.

Mistake #3: Writing in a boring, non-conversational style. The best approach is to pretend you are writing to a single person. That person should be your ideal prospect. Pretend you are having a conversation with them, one-on-one. And give your text personality by expressing your opinions.

Mistake #4: Not using a spell checker before publishing your article. If you want to position yourself as an expert, you need to avoid careless mistakes that are easy to avoid.

Mistake #5: Focusing your writing to get natural search engine traffic, not writing to your human visitors. It's great to use keywords to get natural traffic from the search engines, but only if your article still reads well to your visitors. After all, the search engines don't buy anything from you, but your human visitors do! Website traffic won't do you any good if your readers are turned off my your writing.

Mistake #6: Writing about topics just to make money, not because you are interested or passionate about the topic. If you have genuine passion on a topic, it will come through it your writing and it will be obvious to your readers.

Mistake #7: Not engaging your readers. Try not to make your blog a one-way dialog with your readers. Try to get your readers involved in discussions. Directly ask them to leave their thoughts and opinions in the comments area. Get them to interact and share their knowledge.

If you want your blog to rock, avoid these 7 common mistakes!

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