CPAlead Campaigns

dimanche 25 octobre 2009

Brand Building With Metal Keychains

By Vanessa Eliosanco

There's one thing that people can't do without in a day: keys. Most people maintain at least two sets of keys in their pockets, bags, or purses: one set of keys is for the house while another is for the car. Aside from having keys to the main door, people also have keys to their bedrooms, their safes, their cabinets and drawers both at home and in the office. They even retain a set of duplicates in case they lose their own keys. Giving away promotional metal keychains with your logo will not only bring your closer to your market, it also gives your customers something usable.

Customized metal keychains are effective in growing your business. People always maintain their keys wherever they go, so each time they bring out promotional metal keychains personalized with your logo, they are reminded of your shop.

Some promotional metal keychains are multifunctional, which means they serve purposes other than holding keys to one's car or home. This multiple function is helpful to your brand, because it ensures that your logo is showcased more often. For example, some metal keychains come with laser pointers, beverage openers, mini lights, photo frames, clocks, jigsaw puzzles, and even whistles.

Another reason that makes promotional metal keychains effective is they are among the bargain-priced logo merchandise that are available for less than a dollar. Promotional T-shirts usually cost more than three dollars, but metal keychains, depending on the make and function, can be procured for as low as fifty cents.

Metal keychains will ensure that your brand is seen longer because they are more durable compared with their plastic counterparts. Your logo or artwork can be etched or laser engraved, which means that your message will be around longer. Most plastic keychains come with silk-screened designs or logos, which fade away in time.

Marketing your service doesn't have to put a dent on your budget. With metal keychains, you can give your brand the exposure it deserves without breaking the bank.

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