You could be really creative when it comes to the different approaches to promote your restaurant and choose from several different campaign types to start off with. Whether you think about direct marketing, public relations or advertising always remember that you are fundamentally serving a need for people to mingle socially. This should be at the forefront of your mind when you are devising these campaigns and remember to have fun and enjoy it from your point of view as well.
You have undoubtedly got a good list of loyal customers already and you should turn to them to help you move forward. They will almost certainly agree to help you promote your restaurant if you just ask them and some ideas you could put forward include creating posts for you or "re-tweeting" on Twitter. Word-of-mouth is everything in the business and if you simply offer a free dessert or appetizers here and there, you are doing well.
You should go out of your way to get the e-mail address of your customer. This may mean that you have to give away something valuable, a two for one or something to entice them to give you the address. E-mail marketing is surely one of the best ways to promote your restaurant as once they have agreed to receive information from you this opens up a whole world of possibilities.
Once you're able to get information about potential clients and hopefully their birthdays, consider setting up what is known as an autoresponder system. This system is designed to send out e-mails in advance of special dates which you specify and in this case you might offer a free meal to the birthday person. Almost always they will come in to the restaurant with another group of people, anyway.
Theming is a great way to come up with some special gimmicks surrounding holidays, special occasions, religious days. By looking online you will find that there are such occasions available to you every week and you can link your restaurant through a menu item or some other kind of promotion to stir interest.
A PR campaign will promote your restaurant really well if you have something important to say. For example, you have just taken on a new famous chef or have a particularly tasty item available on the menu. Today, press release distribution is easy, highly cost-effective and will definitely bring you exposure if you do it well.
Consider how many local newspapers, radio stations or other media outlets you have in your location. Pick up a copy of the publication or tune into the radio station as appropriate. If you cannot see any evidence of a food critic or a restaurant expert, it is time for you to really promote your restaurant by getting in touch with the editor and offering your services for free. Take time to show him or her that you are an expert in your field and they will turn to you for any food related questions or news items that they have.
Social media is the buzzword these days and anyone who has a business should be involved. Promote your restaurant by creating a Facebook page in the name of your business. Start a blog and keep it maintained with regular menu items ideas, articles about types of food and so on. The secret here is to make sure the program is maintained regularly.
You have undoubtedly got a good list of loyal customers already and you should turn to them to help you move forward. They will almost certainly agree to help you promote your restaurant if you just ask them and some ideas you could put forward include creating posts for you or "re-tweeting" on Twitter. Word-of-mouth is everything in the business and if you simply offer a free dessert or appetizers here and there, you are doing well.
You should go out of your way to get the e-mail address of your customer. This may mean that you have to give away something valuable, a two for one or something to entice them to give you the address. E-mail marketing is surely one of the best ways to promote your restaurant as once they have agreed to receive information from you this opens up a whole world of possibilities.
Once you're able to get information about potential clients and hopefully their birthdays, consider setting up what is known as an autoresponder system. This system is designed to send out e-mails in advance of special dates which you specify and in this case you might offer a free meal to the birthday person. Almost always they will come in to the restaurant with another group of people, anyway.
Theming is a great way to come up with some special gimmicks surrounding holidays, special occasions, religious days. By looking online you will find that there are such occasions available to you every week and you can link your restaurant through a menu item or some other kind of promotion to stir interest.
A PR campaign will promote your restaurant really well if you have something important to say. For example, you have just taken on a new famous chef or have a particularly tasty item available on the menu. Today, press release distribution is easy, highly cost-effective and will definitely bring you exposure if you do it well.
Consider how many local newspapers, radio stations or other media outlets you have in your location. Pick up a copy of the publication or tune into the radio station as appropriate. If you cannot see any evidence of a food critic or a restaurant expert, it is time for you to really promote your restaurant by getting in touch with the editor and offering your services for free. Take time to show him or her that you are an expert in your field and they will turn to you for any food related questions or news items that they have.
Social media is the buzzword these days and anyone who has a business should be involved. Promote your restaurant by creating a Facebook page in the name of your business. Start a blog and keep it maintained with regular menu items ideas, articles about types of food and so on. The secret here is to make sure the program is maintained regularly.
About the Author:
Trusted writer Jose L Riesco shows you the best way to welcome more visitors into your restaurant at www.myrestaurantmarketing.com. Learn more about how to promote your restaurant.
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