Bottled water is one of the most basic commodities which is used and sold all across the country. It's not surprising when you stop to consider the fact that we are made up of nearly 80% water ourselves - we need water to survive, and bottled water represents a useful and hygienic way of being able to quench our thirst when we are out and about, taking part in sports, meetings or even just going out for the day with the family. It also happens to be a marketing goldmine.
From businesses to events, from people at home to active sportsmen and women, bottled water is one of the most fundamental items available everywhere, and every single bottle has the potential to carry your business card on it. The label on every bottle of water is a fantastic marketing opportunity, since it is clearly visible to everyone who uses the bottle and drinks from it. By having your event, promotion or business name printed on bottled water labels you can take advantage of a unique marketing opportunity.
As a concept, branded bottled water is not overused, meaning that those who take advantage of the opportunity early on are likely to see a much greater impact. By branding your own water you are free to either give it away as a valuable commodity or sell it as a fundraiser which actually raises money at the same time. Bottled water is a useful product, and unlike a business card or a brochure, is likely to be kept long enough for your messages to get through.
When you think of the majority of promotional products which are given away to potential clients, customers, trade representatives and other business owners, they all fall into a single category - flat. Business cards, leaflets, portfolios, brochures - the list goes on, but ultimately they all end up in a giant pile that's rarely looked at. However, bottled water has the three dimensional advantage, and for this reason it will always be kept separate, handy, and will always stand out from everything else.
Although this all sounds great, there's yet another side to branded bottled water, and it's a technique being used very successfully by several businesses and organisations. By selling your branded bottled water, perhaps at a discounted price, you are not only providing a useful and popular product, but you are also managing to get people to pay you for your marketing material! Marketing that actually pays you - now that's original thinking!
One of the other aspects to consider is the fact that by providing bottled water you are also conveying another message, besides your promotional one. Giving novelties, chocolate or fizzy drinks might well work against you, but by supplying healthy, natural bottled water you are clearly making a statement to the effect that your business or organisation supports healthy living and encourages adequate hydration. Whether for business workers in meetings or children taking part in activities, your message will be increased in a very positive way.
One other aspect to consider is the type of bottle you use. Branded bottled water can help to convey your business message and information through the customized printed label as well as promoting a message about healthy living. But it is possible to be able to purchase branded bottled water packaged in bottles that are made from renewable plant sugars rather than oil, meaning that you can make a huge statement about the environment, and your business or organisation's commitment to green issues.
It is well worth considering the idea of branded bottle water as a marketing strategy. By providing a product which has a purpose and is useful, you already stand out from the crowd. The fact that it is three dimensional and comes complete with subtle messages about the values your company or organisation feels are important, you may well find that with branded bottled water, you receive a flood of sales enquiries.
From businesses to events, from people at home to active sportsmen and women, bottled water is one of the most fundamental items available everywhere, and every single bottle has the potential to carry your business card on it. The label on every bottle of water is a fantastic marketing opportunity, since it is clearly visible to everyone who uses the bottle and drinks from it. By having your event, promotion or business name printed on bottled water labels you can take advantage of a unique marketing opportunity.
As a concept, branded bottled water is not overused, meaning that those who take advantage of the opportunity early on are likely to see a much greater impact. By branding your own water you are free to either give it away as a valuable commodity or sell it as a fundraiser which actually raises money at the same time. Bottled water is a useful product, and unlike a business card or a brochure, is likely to be kept long enough for your messages to get through.
When you think of the majority of promotional products which are given away to potential clients, customers, trade representatives and other business owners, they all fall into a single category - flat. Business cards, leaflets, portfolios, brochures - the list goes on, but ultimately they all end up in a giant pile that's rarely looked at. However, bottled water has the three dimensional advantage, and for this reason it will always be kept separate, handy, and will always stand out from everything else.
Although this all sounds great, there's yet another side to branded bottled water, and it's a technique being used very successfully by several businesses and organisations. By selling your branded bottled water, perhaps at a discounted price, you are not only providing a useful and popular product, but you are also managing to get people to pay you for your marketing material! Marketing that actually pays you - now that's original thinking!
One of the other aspects to consider is the fact that by providing bottled water you are also conveying another message, besides your promotional one. Giving novelties, chocolate or fizzy drinks might well work against you, but by supplying healthy, natural bottled water you are clearly making a statement to the effect that your business or organisation supports healthy living and encourages adequate hydration. Whether for business workers in meetings or children taking part in activities, your message will be increased in a very positive way.
One other aspect to consider is the type of bottle you use. Branded bottled water can help to convey your business message and information through the customized printed label as well as promoting a message about healthy living. But it is possible to be able to purchase branded bottled water packaged in bottles that are made from renewable plant sugars rather than oil, meaning that you can make a huge statement about the environment, and your business or organisation's commitment to green issues.
It is well worth considering the idea of branded bottle water as a marketing strategy. By providing a product which has a purpose and is useful, you already stand out from the crowd. The fact that it is three dimensional and comes complete with subtle messages about the values your company or organisation feels are important, you may well find that with branded bottled water, you receive a flood of sales enquiries.
About the Author:
Looking to find the best deal on private label bottled water, then visit www.aquaplus.co.nz. or www.cwb.co.nz to find the best advice on private label bottled water for you.
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