CPAlead Campaigns

mardi 27 octobre 2009

Making Money with PPC on Google's Content Network

By Michael Fleischner

If you're looking for help with PPC marketing for content networks, you'll have to look long and hard. The reality is that few marketers have had success with with advertising on the content network. Moreover, fewer have published information about what they've learned. Don't get discouraged though because succeeding with Google's content network is now possible.

With so much experience in the area of PPC, more online marketers are providing information about what's working and what isn't. The only downside is that a number so called experts will charge you thousands of dollars to share what they've learned the hard way. Many people have tried to succeed with the content network and quickly abandoned because they couldn't find the secret formula or what truly worked.

Many people are making money today on Google's content network thanks to the help of new resources and information. As more online marketing professionals have been using pay-per-click and working to enhance the overall quality of their online campaigns, they've been turning to Content Network advertising in large numbers. As they learn, they share their information and improve the overall interest in making money with content.

A common technique that is being talked about a great deal is the grouping of a specific number of keywords per Ad group. Many experts suggest that when using the content network, you build your Ad groups with anywhere from twenty-five to fifty related keywords. Why focus on keywords in this number? You want to make it easy for Google to figure out the optimal content for displaying your ad. The better the relationship between ad and content, the better your ad will do.

Today's most popular PPC tool related to content network marketing is called Content Bully. From the makers of PPC Bully, Content Bully is designed to help you improve content network campaigns. You can find other PPC related products on the market but few specifically address Google's content network advertising option. This is largely due to a lack of success that marketers have had in the past finding profitable ppc marketing campaigns.

By using powerful online tools to evaluate the effectiveness of current content network activity, PPC marketers can quickly evaluate what's working and what isn't. They can redirect their spend to those keywords, ads, and campaigns that are producing positive results. What separate's the most successful online marketers from those who fail is how they spend their time. Eliminate the time spent finding profitable content network campaigns and focus on implementation if you want to succeed.

In addition to finding profitable campaigns, informational tools can help you discover which affiliate products might do well on the Content Network. In general, popular products that have broad appeal do well. This is largely due to the amount of content being published related to that particular niche or product category.

After you've spent some time learning the ins and outs of content network advertising, it's time to do your due diligence. Evaluate tools and resources related to PPC marketing. More importantly, become comfortable with content network related advertising tools. Software that specifically address the content network is the most valuable and will be more effective than generic pay-per-click PPC resources. Read review and evaluate thoroughly. Give them a dry run if possible before choosing your content network advertising solution.

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