CPAlead Campaigns

mercredi 28 octobre 2009

Do Banner Ads Work? Can They Drive Traffic To Your Website

By Ron Cripps

When you are endeavoring to produce money off of the written articles on your website, it is critical to effectively promote your website so that you will attract in customers and they can see just what a good, quality site you have created about that niche. Banner advertising is merely one of many different varieties of marketing and web promotion methods.

Banner Ads Can Do A Great Deal For You.

Traffic from other sites can click on a banner that will take them to your business web site. While it can be a pricey exercise at first for you to promote yourself on websites that have a high volume of traffic, in the long run it can be more effective and less pricey than waiting for your page ranking to improve. Apart from paying to advertise on some other person's site, there are in addition free banner exchanges that you can choose from. We will look at the pros and cons of each banner advertising method below.

Free Banner Exchanges

When you decide to exchange banners with other people, you are using a free banner exchange. You place their banner on your site and they will place your banner on their site. There are 2 main problems with the free banner exchanges. First, if you want your banner on a significant number of web sites, it will mean cluttering up your own site up with these banners. This could even shot you in the foot if you run an affiliate Internet site because, rather than clicking on your affiliate links, your visitors might be clicking on your banner exchange links.

Following this, you need to pay care to the websites that you are switching links with. Some sites like to accumulate a lot of banners so that they can be a directory or portal site and not have to have any real substance. Another name for these sites is a link farm, and they do not supply any positives for your site, but they will taking advantage of your traffic.

Paid Banner Ads To Drive Traffic

As mentioned earlier, paid banner ads can be expensive upfront, but very positive if you use them the proper way. You are going to have to ensure that the websites place your banner where their people are going to see it and that they actually do have the traffic they claim they have. You in addition want to select a web site that does not put up too many other banners on the same page as yours or that there are no competitor links on the same page.

Altogether, banner ads can end up being profitable for you web site if you go about it the correct way. If you choose to use banner ads as a marketing venture make sure that you follow the tips we have listed above.

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